To say it’s been a very hot week would be an understatement. Nando’s ad summed up the mood of the nation perfectly on Tuesday by registering the record-breaking heat on the chicken chain’s famous PERI-Ometer scale. Meanwhile, Tesco threw readers a snowy curveball this week by talking about Christmas in July, all in aid of helping shoppers to spread the cost of the festive season.
Elsewhere, Reach unveiled its new AI-powered audience engagement tool, increasing page views, dwell time and engagement through learning readers’ personal story preferences. Also, catch the Guardian’s latest newsletter offering to art enthusiasts, ‘The Great Women’s Art Bulletin’, featuring art historian Katy Hessel.
Make sure you don’t miss your last chance to visit the British Library’s ‘Breaking the News’ exhibition, see the latest stand out ads including Lucozade Energy and Channel 5 and read more news from news brands below.
QUOTE OF THE WEEK:
As someone who’s found herself in the sandwich generation – with both a young child and ageing parents – I am particularly pleased to see the new provision for carers, which is a demographic which can be forgotten.Deanne Baylock, Reach regional editor for the South East and co-chair of the Reach Family and Carers network, on the importance of DE&I policies supporting those with caring responsibilities