With a tumultuous week in Westminster keeping readers glued to the latest political news, the prime minister’s resignation was the perfect opportunity for flexible brands to take advantage of a fast-developing story gripping the nation
The Partygate scandal continues to live on in the public’s imagination well after the original allegations were reported; estate agent Zoopla’s response to Boris Johnson’s resignation plays on that perfectly while sticking close to what readers would expect from the brand, cheekily suggesting that an ‘eight bed with space for entertaining’ has recently become available.
Meanwhile, KFC’s ad comes in a long line of brilliant creative responding to current events, even if that includes when the chicken chain itself hit the headlines for running out of its namesake meal. But KFC’s response to the Downing Street drama makes no reference to its star menu item, instead using the news story to promote the company’s careers opportunities.
With the list of Cabinet resignations growing, the full-page ad leaves a link to a special ‘Westminster’ page for those seeking a ‘warm, welcoming environment with supportive and trustworthy leadership’ — a speedy response from KFC cleverly strengthening its brand message of support and inclusivity for all those who eat and work there.