Numbers
Latest numbers
Who reads news brands? How long for? What do they think? What about young people?
We have the answers to all your questions, from topline audience numbers to punchy engagement stats, in this section you will find all the important up-to-date figures, from latest industry data to our own research, which can all easily be added to any presentation, and if you can’t find what you’re looking for? Get in touch with our insight team.
Looking for the latest readership numbers for each of our news brand titles, head to our titles section here.
If you’re looking for downloadable decks with stats to steal you can download our ‘Intro to news brands‘ deck or our ‘5 reasons why news brands can power up your planning’ presentation.
24m
people read news brands every day
70%
believe that a world without journalism would harm democracy
51%
higher conversion on news brand websites due to higher levels of attention
*National news brand readership
Audience
With an impressive audience of 24 million, highly engaged readers, every day and more channels to utilise than ever before – national news brands aren’t the medium of the past. The latest data shows the public’s ongoing demand for trusted news amidst a global coronavirus pandemic, a rise in disinformation and attacks on free speech. Find out more about the publishing industry’s world-leading joint industry currency, PAMCo.
For a more details click through to our audience section.
24m
people read news brands every day
39m
people read news brands every week
46m
people read news brands every month
*National news brand readership
Advertisers
The opportunity for brands to make a real impact has never been better than in news brands. They are truly multi-platformed and provide direct access to an incredibly engaged audience in an effective and trusted environment. News brand readers are attentive to advertising and are more likely to take out key campaign messages.
But despite the huge growth in digital audiences, some advertisers still write off news brands as an old and declining media that’s out of touch with modern audiences, these brands are missing out on a whopping £2.7bn of campaign profit by underinvesting in news brands
Top 10 advertisers
| Advertiser | £ spend in newspapers | % of total ad spend |
|---|---|---|
| Amazon (UK) Ltd | 99,566,123 | 57.7 |
| Tesco Plc | 32,985,927 | 22.8 |
| Marks & Spencer | 31,112,257 | 47.2 |
| Audible Co UK | 27,681,392 | 68.5 |
| Public Health England Phe | 21,864,414 | 12.3 |
| Boots UK Ltd | 16,415,724 | 45.0 |
| Etoro Forex | 16,315,775 | 68.8 |
| Imagine Group Ltd | 15,859,127 | 50.4 |
| Sainsbury’s Supermarkets Ltd | 15,718,925 | 12.9 |
| HM Government | 13,211,569 | 9.5 |
Downloads
5 reasons why news brands can power up your planning
With an ever increasing audience and continually proven effectiveness take a deep dive into the 5 key reasons why you should use news brands in your ad campaign.
Introduction to news brands
New to news brand advertising? Take a look at our introductory presentation to give you all the key stats and information you need to know.
