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News & Opinion

PAMCo: One in two people read newsbrands via mobile devices every week

PAMCo: One in two people read newsbrands via mobile devices every week News: Latest PAMCo data shows that 52% of the population is consuming newsbrands ... via smartphones and tablets every week. Date: 17/09/2018

IPA TouchPoints 2018: 86 minutes of quality time spent with newspapers on Sundays

IPA TouchPoints 2018: 86 minutes of quality time spent with newspapers on Sundays News: New IPA TouchPoints 2018 data shows that readers are spending an average of ... 1 hour and 11 minutes with their daily newspaper and 1 hour 26 minutes with their Sunday paper, on the days that they read. Date: 16/09/2018

ABC: Newsbrands reach 28 million browsers daily in August

ABC: Newsbrands reach 28 million browsers daily in August News: The official ABC figures for August 2018 show that the UK national newspaper ... market reached 28 million digital browsers every day during the month. Date: 13/09/2018

IPA TouchPoints 2018: Knowing me, knowing you

IPA TouchPoints 2018: Knowing me, knowing you News: Taking to the stage at BAFTA for the TouchPoints 2018 launch, Newsworks' ... insight director Denise Turner delved into what consumers want from the online experience and what advertisers could learn from the insights. Date: 13/09/2018

Rory Sutherland: "Recognise the extraordinary bubble in which we exist"

Rory Sutherland: "Recognise the extraordinary bubble in which we exist" News: Speaking at the launch of IPA TouchPoints 2018, the vice chairman of O&M ... Group UK shared his views on interpreting the data. Date: 13/09/2018

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

Facts and figures

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