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News & Opinion

News UK launches influencer marketing agency The Fifth

News UK launches influencer marketing agency The Fifth News: An independent full-service influencer marketing agency, The Fifth is ... founded and headed by Oliver Lewis, formerly News UK's director of digital strategy and partnerships. Date: 18/03/2019

The Sun launches 'Let's Talk' suicide campaign

The Sun launches 'Let's Talk' suicide campaign News: Following the tragic death of Love Island star Mike Thalassitis, The Sun has ... launched a new campaign alongside suicide prevention charity Papyrus. Date: 18/03/2019

Metro gets the red nose treatment for Comic Relief

Metro gets the red nose treatment for Comic Relief News: Today's Metro is a special Comic Relief edition with bespoke advertising ... creative from brands including British Airways, Sainsbury's, Specsavers and Facebook. Date: 14/03/2019

Adrian Chiles and Charlotte Church join new look Guardian G2

Adrian Chiles and Charlotte Church join new look Guardian G2 News: The pair will be joining a revamped G2, The Guardian's life and arts ... supplement, as regular columnists. Date: 14/03/2019

News UK launches Sun Racing betting app

News UK launches Sun Racing betting app News: The new Sun Racing app unites the title's horse racing content with a ... feature-rich betting platform. Date: 14/03/2019

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

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How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

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