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News & Opinion

The Guardian launches integrated campaign 'Subscribe to Change'

The Guardian launches integrated campaign 'Subscribe to Change' News: The campaign aims at raising brand awareness of The Guardian's purpose and ... supporter strategy, and driving acquisition for digital subscriptions. Date: 21/09/2018

How to deliver serious messages without sacrificing creativity

How to deliver serious messages without sacrificing creativity Blog: Newsworks' Jessie Sampson takes a look at recent newspaper ads which have ... stood out for their creativity, while delivering hard-hitting messages at the same time. Date: 20/09/2018

The Guardian releases four short films on 'Beyond the Blade' investigation

The Guardian releases four short films on 'Beyond the Blade' investigation News: The fictional films are based on the newsbrand's year-long investigation ... into knife crime in the UK. Date: 20/09/2018

Get 10% off AA&I Forum

Get 10% off AA&I Forum News: With just under four weeks to go until the Audience Analytics and Insight ... Forum, part of the IPA's Effectiveness Week, find out more about who's speaking at the event. Date: 19/09/2018

PAMCo: One in two people read newsbrands via mobile devices every week

PAMCo: One in two people read newsbrands via mobile devices every week News: Latest PAMCo data shows that 52% of the population is consuming newsbrands ... via smartphones and tablets every week. Date: 17/09/2018

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

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