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News & Opinion

Jo Bacon to join Reach Solutions as CMO

Jo Bacon to join Reach Solutions as CMO News: WPP's Jo Bacon replaces Zoe Harris, who is now chief marketing officer at ... GoCompare. Date: 07/12/2018

The Telegraph relaunches puzzles website

The Telegraph relaunches puzzles website News: In the biggest refresh of its puzzle page in 10 years, The Telegraph's ... redesign makes the page scalable across desktop and mobile. Date: 06/12/2018

Five minutes with Judy Mitchem… how small brands can make a big impact

Five minutes with Judy Mitchem… how small brands can make a big impact News: This week, we sat down with marketing director Judy Mitchem to find out more ... about the Girls' Day School Trust's first-ever ad campaign. Date: 06/12/2018

MailOnline's ad revenues overtake print

MailOnline's ad revenues overtake print News: According to DMGT's latest financial results, MailOnline's advertising ... revenues have overtaken revenues from the publisher's print newspapers, accounting for 51% of total advertising across the combined Mail businesses. Date: 30/11/2018

Winners of the 2018 Newsworks Planning Awards announced

Winners of the 2018 Newsworks Planning Awards announced News:Newsworks is delighted to announce the winners of its 2018 Planning Awards, ... chosen by a jury of 20 client and agency judges, led by Alessandra Bellini, Tesco's chief customer officer. Date: 30/11/2018

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

Facts and figures

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Newsworks is the marketing body for the national newsbrands.

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