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News & Opinion

Goodstuff & Lucky Generals launch Yorkshire Tea's first AR experience

Goodstuff & Lucky Generals launch Yorkshire Tea's first AR experience News: The activity, which sets out to educate young families about environmental ... sustainability, includes print ads with AR activation and a partnership with Guardian Labs. Date: 22/10/2018

Sun Savers appoints first editor Giselle Wainwright

Sun Savers appoints first editor Giselle Wainwright News: Wainwright will edit Sun Savers in print and online to ensure that readers ... get the hottest tips that can save them pennies and pounds. Date: 21/10/2018

Press Gazette's Digital Journalism Summit 2018

Press Gazette's Digital Journalism Summit 2018 News: Speakers including News UK's Ben Walmsley, The Telegraph's Dora Michail and ... Enders Analysis' Douglas McCabe discuss the value of quality journalism and the role of subscription models in our digital world. Date: 19/10/2018

ABC: 27 million daily browsers for newsbrands in September

ABC: 27 million daily browsers for newsbrands in September News: The official ABC figures for September 2018 show that the UK national ... newspaper market reached 27 million digital browsers every day during the month. Date: 18/10/2018

The Telegraph launches 'My life in books' podcast

The Telegraph launches 'My life in books' podcast News: Hosted by The Telegraph's Laura Powell, the weekly podcast features ... interviews with authors including Jojo Moyes, Sebastian Faulks and Marian Keyes. Date: 17/10/2018

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

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