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News & Opinion

Nick Manning: "We need to go back to basics"

Nick Manning: "We need to go back to basics" News: Taking to the stage at PAMCo's launch conference this week, MediaLinks' Nick ... Manning discussed the continued importance of reach, context and transparency and described publishers' new audience measurement as part of a wider movement. Date: 23/05/2018

The Sun joins forces with The Football Yearbook

The Sun joins forces with The Football Yearbook News: The Sun will sponsor the iconic sports publication as it reaches its 50th ... year. Date: 23/05/2018

The Guardian appoints Lyndsey Winship as dance critic

The Guardian appoints Lyndsey Winship as dance critic News: Lyndsey Winship has been appointed dance critic at The Guardian following ... Judith Mackrell's decision to step down from the role. Date: 22/05/2018

Royal wedding: the front pages

Royal wedding: the front pages News: From 'Harry Ever After' to 'Kisstory' to 'MEGa party', newspapers marked the ... royal wedding with some great headlines and royally good front pages. Date: 21/05/2018

ABC: 28 million daily browsers for newsbrands in April

ABC: 28 million daily browsers for newsbrands in April News: The official ABC figures for April 2018 show that the UK national newspaper ... market reached 28 million digital browsers every day during the month. Date: 18/05/2018

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising ROI

Facts and figures

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