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News & Opinion

2019 an encouraging year for news brands according to Comscore

2019 an encouraging year for news brands according to Comscore News: According to Comscore’s latest data release, national news brands benefited ... from an average uplift of 17% year on year in December 2019. Date: 20/02/2020

“Media research is in very rude health and is needed now more than ever”

“Media research is in very rude health and is needed now more than ever” News: Newsworks’ Insight Director Denise Turner writes about her judging ... experience at this year’s Mediatel Media Research Awards. Date: 20/02/2020

How a small, farm-yard animal might just be the answer

How a small, farm-yard animal might just be the answer Blog Delving further into creativity, Newsworks’ Creative Director Ben Wright ... takes a look at the three Cs of delivering creative success. Date: 19/02/2020

The Guardian launches 'The Gene Gap'

The Guardian launches 'The Gene Gap' News: A new audio and visual series exploring gene editing. Date: 19/02/2020

De Groose to chair ‘Marriage story – can we work it out together?’ at ISBA’s annual conference

De Groose to chair ‘Marriage story – can we work it out together?’ at ISBA’s annual conference News: Newsworks’ Executive Chair Tracy De Groose will play the role of ... relationship therapist, as a panel of experts come together to explore how to rebuild trust and transparency between advertisers and agencies. Date: 19/02/2020

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News brand advertising essentials

Key facts about news brands

Top facts you need to know about news brands

Role in the consumer journey

A tool to help media planners evaluate the role of news brands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and news brand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print news brand advertising for maximising PROI

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