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News & Opinion

Newsbrands launch Christmas charity appeals

Newsbrands launch Christmas charity appeals News: This year’s charity appeals are raising money for a range of worthy causes, ... from homelessness to mental health. Date: 13/12/2018

British Journalism Awards 2018: Amelia Gentleman named Journalist of the Year

British Journalism Awards 2018: Amelia Gentleman named Journalist of the Year News: The Guardian's Amelia Gentlemanwas awarded for her work in exposing the ... Windrush scandal, leading to the resignation of then Home Secretary Amber Rudd. Date: 12/12/2018

Jo Bacon to join Reach Solutions as CMO

Jo Bacon to join Reach Solutions as CMO News: WPP's Jo Bacon replaces Zoe Harris, who is now chief marketing officer at ... GoCompare. Date: 07/12/2018

The Telegraph relaunches puzzles website

The Telegraph relaunches puzzles website News: In the biggest refresh of its puzzle page in 10 years, The Telegraph's ... redesign makes the page scalable across desktop and mobile. Date: 06/12/2018

Five minutes with Judy Mitchem… how small brands can make a big impact

Five minutes with Judy Mitchem… how small brands can make a big impact News: This week, we sat down with marketing director Judy Mitchem to find out more ... about the Girls' Day School Trust's first-ever ad campaign. Date: 06/12/2018

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

Facts and figures

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