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News & Opinion

The Telegraph launches second phase of its 'Words Chosen Well' campaign

The Telegraph launches second phase of its 'Words Chosen Well' campaign News: The Telegraph today launches the next iteration of its 'Words Chosen Well' ... brand campaign, which aims to showcase its award-winning journalism and raise brand awareness. Date: 20/04/2018

Lucy Rock appointed deputy editor of The Observer

Lucy Rock appointed deputy editor of The Observer News: Guardian News & Media has appointed Lucy Rock as deputy editor of The ... Observer, reporting into editor Paul Webster. Date: 19/04/2018

ABC: Newsbrands reach 29 million browsers daily in March

ABC: Newsbrands reach 29 million browsers daily in March News: The official ABC figures for March 2018 show that the UK national newspaper ... market reached 28.6 million digital browsers daily. Date: 19/04/2018

24.6 million people read newsbrands every day

24.6 million people read newsbrands every day News: The Published Audience Measurement Company (PAMCo) has today released the ... industry’s new audience measurement currency, which, for the first time, allows us to accurately see who is consuming newsbrand content across all publisher platforms - print, desktop, tablet and mobile. Date: 18/04/2018

How brands harness the gravitas of print

How brands harness the gravitas of print News: Newspapers are a key component for brands that want to speak to readers in a ... news-worthy and engaged environment, write Newsworks' communications manager, Jessie Sampson. Date: 18/04/2018

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising ROI

Facts and figures

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