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News & Opinion

Guardian Labs & Google Pixel 3 team up

Guardian Labs & Google Pixel 3 team up News: The multimedia branded content campaign brings to life how the phone's core ... features can help make every day more extraordinary. Date: 21/11/2018

ABC: 28 million daily browsers for newsbrands in October

ABC: 28 million daily browsers for newsbrands in October News: The official ABC figures for October 2018 show that the UK national ... newspaper market reached 27.9 million digital browsers every day during the month. Date: 15/11/2018

ESI Media announces new luxury digital platform 'Insider'

ESI Media announces new luxury digital platform 'Insider' News: ‘Insider’ is the Evening Standard’s new UK and US based digital initiative ... focused on quality lifestyle content. Date: 15/11/2018

The Big Brain Quiz

The Big Brain Quiz News: This year's Mindshare Huddle event was as jam-packed and buzzy as ever. The ... Big Brain Quiz, a session with Newsworks and Neuro-Insight, really put delegates' brain power to the test. Date: 15/11/2018

The Sun to donate 1p from every copy sold on 19 November to Movember Foundation

The Sun to donate 1p from every copy sold on 19 November to Movember Foundation News: The initiative is part of News UK’s partnership with the Movember ... Foundation, including The Sun, The Times and talkSPORT. Date: 15/11/2018

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

Facts and figures

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Newsworks is the marketing body for the national newsbrands.

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