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News & Opinion

Reach and IBM launch Mantis, using IBM Watson to make brand safety smarter News: The platform uses AI and machine learning to check whether content is ... appropriate for advertising and reducing unnecessary blacklisting. Date: 16/10/2019

Guardian Media Group to become a B Corporation and pledges to reach net zero emissions by 2030

Guardian Media Group to become a B Corporation and pledges to reach net zero emissions by 2030 News: The certification is part of an ongoing commitment to become a more ... purposeful business across all its operations. Date: 16/10/2019

Research proves: In print we trust

Research proves: In print we trust Blog: News brands are continuously evolving. From Artificial Intelligence (AI) to ... Instagram Stories, publishers are innovating at a fast pace to serve their readers and commercial interests alike. Date: 15/10/2019

The Sun is praised by the Health Secretary for mental health coverage

The Sun is praised by the Health Secretary for mental health coverage News: Matt Hancock said that The Sun has “helped to lead the national debate” on ... the topic. Date: 15/10/2019

Londoners adopt the optimisation economy

Londoners adopt the optimisation economy News: Evening Standard calls on brands to help consumers live Life 2.0 Date: 11/10/2019

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News brand advertising essentials

Key facts about news brands

Top facts you need to know about news brands

Role in the consumer journey

A tool to help media planners evaluate the role of news brands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and news brand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print news brand advertising for maximising PROI

Facts and figures

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