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News & Opinion

What newsbrands mean to me

What newsbrands mean to me News: James Spellins, our new insight manager, on how his newsbrand reading habits ... have evolved. Date: 15/01/2019

eOne partners with Evening Standard to promote new film Stan & Ollie

eOne partners with Evening Standard to promote new film Stan & Ollie News: The campaign will see 100 ES vendors sharing the evening’s paper dressed in ... iconic Laurel and Hardy bowler hats and branded t-shirts at key locations, including Waterloo, Oxford Circus and Leicester Square. Date: 10/01/2019

Wavemaker's Emma Dibben on newsbrands' resurgence

Wavemaker's Emma Dibben on newsbrands' resurgence News: Writing for Campaign, Wavemaker's head of print brands and partner ... engagement explains why newsbrands have much to be optimistic about in 2019. Date: 10/01/2019

Nic Newman's predictions for 2019: More focus on meaningful content

Nic Newman's predictions for 2019: More focus on meaningful content News: Publisher subscriptions, the pressure on social media and the rise of audio ... are all dominant themes in Newman's latest Reuters report, 'Journalism, media and technology trends and predictions 2019'. Date: 10/01/2019

JPIMedia appoints new chairman

JPIMedia appoints new chairman News: Parm Sandhu, former chief executive of Unitymedia, will begin his role as ... non-executive director of i's owners with immediate effect. Date: 09/01/2019

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

Facts and figures

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