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News & Opinion

The state of digital news

The state of digital news News: Speaking at the launch of the eighth iteration of the Reuters Institute ... 'Digital News Report 2019', representatives from the media industry discuss the findings. Date: 14/06/2019

Peter Field: “Newsbrands continue to play a significant role in today’s media mix to ensure long-term brand success” Press release: In the first published analysis of 2018 cases from the UK IPA ... Databank, effectiveness expert Peter Field finds that newsbrands continue to grow in effectiveness and act as an amplifier to other media in multi-media campaigns. Date: 13/06/2019

Evening Standard gives brands the chance to ‘Be London’s Headline’

Evening Standard gives brands the chance to ‘Be London’s Headline’ News: A new competition encourages brands to get creative and enter their best ... cover wrap for a chance to reach 2.4 million people in one day. Date: 11/06/2019

Visa - FIFA Women's World Cup

Visa - FIFA Women's World Cup Partnership: Visa partners with Telegraph Spark to preview the FIFA Women’s World ... Cup 2019™, utilising traditional and emerging formats to tell the story. Date: 11/06/2019

The Evening Standard announces Nick Curtis as Chief Theatre Critic

The Evening Standard announces Nick Curtis as Chief Theatre Critic News: Award-winning Curtis brings 30 years of arts experience to the role. Date: 07/06/2019

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

Facts and figures

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