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News & Opinion

Guardian News & Media, The Telegraph and News UK join forces to create joint advertising platform

Guardian News & Media, The Telegraph and News UK join forces to create joint advertising platform News: The Ozone Project will offer buying at scale in premium, fraud-free and ... brand safe environments. Date: 20/06/2018

The Guardian's Amelia Gentleman wins Paul Foot Award

The Guardian's Amelia Gentleman wins Paul Foot Award News: The 2018 Private Eye Paul Foot Award for Investigative and Campaigning ... Journalism goes to Amelia Gentleman for her reporting on the Windrush scandal. Date: 20/06/2018

Lumen's Mike Follett: "The commodification of media inventory has gone too far"

Lumen's Mike Follett: "The commodification of media inventory has gone too far" News: Writing in the latest issue of Ad Map, Lumen's managing director shares new ... research showing that the context in which an ad appears is a key determinant of advertising success. Date: 20/06/2018

KFC's 'We're sorry' ad wins Cannes Lions gold in Print & Publishing

KFC's 'We're sorry' ad wins Cannes Lions gold in Print & Publishing News: The newspaper ad, created by Mother London, humorously apologised to ... customers for KFC’s chicken shortage. Date: 20/06/2018

News UK launches data platform NewsIQ UK

News UK launches data platform NewsIQ UK News: The new platform will enable advertisers to reach audiences based on their ... emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%, according to News UK. Date: 19/06/2018

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising ROI

Facts and figures

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