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News & Opinion

Daily Mirror pulls Trump stunt with a Mirrorachi band

Daily Mirror pulls Trump stunt with a Mirrorachi band News: The Mirror has been working with a Mariachi band, as they're usually known, ... to perform a series of parodied songs, ready for rapid deployment at Trump appearances. Date: 13/07/2018

World Cup to Wimbledon: the best topical ads

World Cup to Wimbledon: the best topical ads News: This summer's sporting events have inspired some great timely ads in ... newspapers, including British Airways, Yorkshire Tea and Nike. Date: 12/07/2018

Trinity Mirror Solutions: 'Why we shouldn't trust our gut instinct'

Trinity Mirror Solutions: 'Why we shouldn't trust our gut instinct' News: New research from Trinity Mirror Solutions, in partnership with House 51, ... explores the differences in 'thinking styles' and values between media agencies and the "modern mainstream" people they are targeting. Date: 11/07/2018

The difference is in the detail

The difference is in the detail Blog: In order to create the best media research we need to make sure that we’re ... digging into the detail – understanding the gradations of environment within platforms and building projects for specific markets, writes Newsworks' Denise Turner. Date: 09/07/2018

The Telegraph launches its first-ever travel podcast, Edgelands

The Telegraph launches its first-ever travel podcast, Edgelands News: Consisting of six weekly episodes, Edgelands follows adventurer Ash ... Bhardwaj's expedition down the length of Europe's border with Russia, from the Arctic Circle to Ukraine. Date: 09/07/2018

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

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