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News & Opinion

Print ads celebrate brand support of diversity Blog: Advertisers are using topical hooks to show their commitment to diversity ... and inclusion through impactful campaigns and print ads. Date: 18/07/2019

Brexit and bust?

Brexit and bust? News: The Future of Money, a new study from OMD and News UK shows that people’s ... growing uncertainty over Brexit, particularly the spectre of No Deal, is starting to change spending patterns. Date: 18/07/2019

Quality publisher content is the primary driver of online advertising attention

Quality publisher content is the primary driver of online advertising attention News: New research from the IAB reveals that quality content sites including news ... brands generate nearly three times more attention than task sites Date: 18/07/2019

Cricket World Cup cover wrap boosts The Times sales

Cricket World Cup cover wrap boosts The Times sales News: The cover wrap of the England’s World Cup winning moment boosts print sales ... by seven per cent. Date: 17/07/2019

UK will establish committee on journalist safety

UK will establish committee on journalist safety News: Culture Secretary announces the UK will create a National Committee for the ... Safety of Journalists. Date: 16/07/2019

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Newsbrand advertising essentials

Key facts about news brands

Top facts you need to know about news brands

Role in the consumer journey

A tool to help media planners evaluate the role of news brands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and news brand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print news brand advertising for maximising PROI

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