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News & Opinion

Hamish Nicklin: Advertisers need to realise the value of quality

Hamish Nicklin: Advertisers need to realise the value of quality News: Speaking on a panel at Ad Week Europe, The Guardian’s chief revenue officer ... said that while readers are prepared to pay for quality content, advertisers haven’t yet realised the value of being in that environment. Date: 22/03/2019

National newsbrands’ reach continues to grow

National newsbrands’ reach continues to grow Press Release: Latest PAMCo data shows that 25 million people are reading ... newsbrands every day, as digital readership surges. Date: 20/03/2019

The Telegraph announces Telegraph Women's Sport

The Telegraph announces Telegraph Women's Sport News: The major new initiative and commitment to women's sport coverage includes a ... brand-new editorial team, led by women's sports editor, Anna Kessel. Date: 19/03/2019

News UK launches influencer marketing agency The Fifth

News UK launches influencer marketing agency The Fifth News: An independent full-service influencer marketing agency, The Fifth is ... founded and headed by Oliver Lewis, formerly News UK's director of digital strategy and partnerships. Date: 18/03/2019

The Sun launches 'Let's Talk' suicide campaign

The Sun launches 'Let's Talk' suicide campaign News: Following the tragic death of Love Island star Mike Thalassitis, The Sun has ... launched a new campaign alongside suicide prevention charity Papyrus. Date: 18/03/2019

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

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