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News & Opinion

The Times appoints new head of sport

The Times appoints new head of sport News: Les Snowdon returns to the publication replacing Tim Hallissey as assistant ... editor and head of sport. Date: 24/06/2019

In with the old, in with the new

In with the old, in with the new Blog: When it comes to measuring and reporting adspend, the industry is stuck in ... the same old rut, writes Denise Turner Date: 24/06/2019

Cannes Lions 2019: How to lead world class creativity

Cannes Lions 2019: How to lead world class creativity Cannes Lions: Business Reporter Liam Kelly takes a closer look at a panel session ... that took place on 20 June at Cannes Lions on leading world class creativity that included some of the biggest names in British advertising and media. Date: 21/06/2019

Celebrating the UK's createch industry

Celebrating the UK's createch industry Cannes Lions: The UK is a world leader in the createch industry and following the ... recent London Tech Week and Createch conference, Janet Hull of the IPA and Advertising Exports Champion James Murphy led a panel that showcased the innovation and know-how that are hallmarks of British createch across the globe. Date: 21/06/2019

A buccaneering Brexit for British advertising

A buccaneering Brexit for British advertising Cannes Lions: Advertising Exports Champion James Murphy has called for the flow of ... creative talent into the country to continue, and praised the resilience of the industry in the face of ongoing Brexit uncertainty. Business Reporter Liam Kelly spoke to James at Cannes Lions 2019 and heard his thoughts on how British advertising can continue to thrive for the future. Date: 21/06/2019

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

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