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News & Opinion

Crisis breeds creativity

Crisis breeds creativity Blog: In a piece first published by WARC, Newsworks’ Liz Jaques explores how ... brands such as KFC, Tesco, Oxfam and Facebook have reacted to moments of crisis via print. Date: 13/08/2018

News Corp highlights digital growth at News UK titles

News Corp highlights digital growth at News UK titles News: News Corp reports that a rise in digital subscribers at its newspapers ... contributed to a 29% increase in its fourth-quarter revenues to $2.7 billion. Date: 10/08/2018

Evening Standard's digital sports team expands across UK & Europe

Evening Standard's digital sports team expands across UK & Europe News: Staffing doubled as website appoints football writers in Liverpool, ... Manchester and Madrid, while also introducing in-stream targeted ads on live match coverage for the first time. Date: 09/08/2018

The Sun on Sunday's 'Save our Shelters' campaign scores victory after government U-turn

The Sun on Sunday's 'Save our Shelters' campaign scores victory after government U-turn News: The government announces U-turn on funding for at risk domestic violence ... refuges. Date: 09/08/2018

Mail Metro Media appoints Dominic Williams as executive director advertising

Mail Metro Media appoints Dominic Williams as executive director advertising News: In his new role, Williams will take on increased responsibilities looking ... after client relationships and partnerships. Date: 08/08/2018

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

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