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News & Opinion

Press Gazette's Digital Journalism Summit 2018

Press Gazette's Digital Journalism Summit 2018 News: Speakers including News UK's Ben Walmsley, The Telegraph's Dora Michail and ... Enders Analysis' Douglas McCabe discuss the value of quality journalism and the role of subscription models in our digital world. Date: 19/10/2018

ABC: 27 million daily browsers for newsbrands in September

ABC: 27 million daily browsers for newsbrands in September News: The official ABC figures for September 2018 show that the UK national ... newspaper market reached 27 million digital browsers every day during the month. Date: 18/10/2018

The Telegraph launches 'My life in books' podcast

The Telegraph launches 'My life in books' podcast News: Hosted by The Telegraph's Laura Powell, the weekly podcast features ... interviews with authors including Jojo Moyes, Sebastian Faulks and Marian Keyes. Date: 17/10/2018

San Miguel team up with ESI Media to launch ‘Rich List’

San Miguel team up with ESI Media to launch ‘Rich List’ News: In partnership with ESI Media, San Miguel launches in-station activations at ... London’s Kings Cross, Birmingham and Edinburgh to promote its Rich List campaign and hand out its bespoke Rich List Magazine to commuters. Date: 17/10/2018

Guardian wins Sales Team of the Year at the Media Week Awards 2018

Guardian wins Sales Team of the Year at the Media Week Awards 2018 News: The Guardian's commercial team won Sales Team of the Year at the 2018 Media ... Week Awards. Date: 15/10/2018

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

Facts and figures

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