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News & Opinion

News UK's The Bridge brings together print and digital teams

News UK's The Bridge brings together print and digital teams News: The print and digital teams will come together in a move designed to shift ... the commercial publishing strategy towards one that is brand-focused rather than platform-led. Date: 17/01/2019

Neuro-Insight brain tracking: How to stand out from the crowd

Neuro-Insight brain tracking: How to stand out from the crowd Blog: As retailers reveal their Christmas sales figures, we take a look at what ... makes a successful ad and how to stand out from the crowd. Date: 17/01/2019

What newsbrands mean to me

What newsbrands mean to me News: James Spellins, our new insight manager, on how his newsbrand reading habits ... have evolved. Date: 15/01/2019

The Guardian switches from plastic to biodegradable wrapping

The Guardian switches from plastic to biodegradable wrapping News: Launched on Saturday 12 January, the biodegradable wrapping is based on ... potato starch that readers are encouraged to compost or put in their food waste recycling bin. Date: 15/01/2019

eOne partners with Evening Standard to promote new film Stan & Ollie

eOne partners with Evening Standard to promote new film Stan & Ollie News: The campaign will see 100 ES vendors sharing the evening’s paper dressed in ... iconic Laurel and Hardy bowler hats and branded t-shirts at key locations, including Waterloo, Oxford Circus and Leicester Square. Date: 10/01/2019

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

Facts and figures

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