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News & Opinion

Love is in the air: Valentine's Day ads 2019

Love is in the air: Valentine's Day ads 2019 Gallery: Roses, fizz and fried chicken, what more could your heart desire? Take a ... look at some of this our favourite Valentine’s Day ads. Date: 14/02/2019

News UK launches Sun Savers retail education initiative

News UK launches Sun Savers retail education initiative News: A new nationwide retail campaign, spanning all 12,000 news and magazine ... retailers in the UK, is set to increase awareness of Sun Savers – the rewards club that puts money back into readers' pockets. Date: 12/02/2019

Ozone appoints new Commercial Director

Ozone appoints new Commercial Director News: Danny Spears, The Guardian’s programmatic director, joins The Ozone Project ... as its commercial director. Date: 11/02/2019

Tapping into readers' attention via newspapers

Tapping into readers' attention via newspapers News: Newsworks' Communications Manager Jessie Sampson takes a look at how ... advertisers can capitalise on readers' engagement with print to command attention via clever copy, original ideas and bold creative. Date: 07/02/2019

ES Magazine publishes special edition 'Love' covers

ES Magazine publishes special edition 'Love' covers News: In the run up to Valentine's Day, ES Magazine has commissioned four ... exclusive covers by acclaimed artists for its annual Love Issue. Date: 07/02/2019

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Newsbrand advertising essentials

Key facts about newsbrands

Top facts you need to know about newsbrands

Role in the consumer journey

A tool to help media planners evaluate the role of newsbrands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and newsbrand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print newsbrand advertising for maximising PROI

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