Discover the effectiveness of news brands - Newsworks

Discover the effectiveness of news brands

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Measurement must reflect modern multi-platform news industry

Measurement must reflect modern multi-platform news industry News: Following widespread discussions with publishers, agencies, advertisers and ... their trade bodies, ABC yesterday announced new data reporting options for national news brands. Date: 22/05/2020

The government offers support to businesses across the UK

The government offers support to businesses across the UK News: A new wave of branded “All in, all together” content demonstrates how the ... latest economic package can help businesses. Date: 22/05/2020

Mental health awareness week

Mental health awareness week News: Find out how our national publishers have been reporting on mental health Date: 21/05/2020

Stand out ads this week

Stand out ads this week Gallery: This week we look at a not often used ad form that has made a return in ... recent times, the long copy ad. It has become a great way for brands to communicate their support and provide information is these unusual times. Date: 21/05/2020

Daily Mirror’s Max and Keira’s Law on organ donation comes into force this week

Daily Mirror’s Max and Keira’s Law on organ donation comes into force this week News: The new law will save thousands of lives. Date: 20/05/2020

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News brand advertising essentials

Key facts about news brands

Top facts you need to know about news brands

Role in the consumer journey

A tool to help media planners evaluate the role of news brands and other media in the consumer decision journey

How they deliver results

Proof of the effectiveness of newspaper and news brand advertising

Optimising your profit return on investment

Find the optimum levels of investment in print news brand advertising for maximising PROI

Facts and figures

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Newsworks is the marketing body for the national news brands.

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