For some people, Christmas starts when the Coca-Cola lorry promises that “holidays are coming”; for others, it’s the premiere of the now-hotly anticipated annual John Lewis Christmas advert. For Tesco, however, it’s coming in the hottest week in the country’s history
But before you say “What the jingle bell?”, there is good reason for the supermarket to be bringing up the festive season with five months to go until the big day.
With rising costs already concerning millions of shoppers and fears that prices will keep rising into winter, Tesco is helping readers to spread the cost of Christmas by allowing Clubcard holders to save vouchers throughout the year.
The ad is the latest in the supermarket’s campaign of helping readers to cope with high inflation, with Tesco and Tesco Mobile ads about rising costs appearing in news brands since the start of the year.