This week, International Women’s Day gave news brands and advertisers a platform to celebrate and spotlight important issues. A campaign honouring female senior production staff behind the musical Hamilton won The Independent’s ad space competition, while Scottish Widows took to Tuesday’s Metro cover wrap to highlight the gender pension gap. Catch up with our full IWD round up here.
In other news, the votes are in and the poll is now closed — find out who has been voted February’s ad of the month here. Keeping on theme with our winner, Newsworks’ insight team has the latest RAMetrics data on text vs image effectiveness.
Make sure you see this week’s stand out ads gallery and more news from news brands below
QUOTE OF THE WEEK:
I can’t tell you how much [things have] changed since I started 20 years ago. More women in more leadership positions makes it easier for younger journalists to feel supported in the newsroom and it also means our female readers are better represented in the stories that we tell.Victoria Newton, editor-in-chief of The Sun, speaking at The Sun’s Breaking the Bias panel