Reporting on climate change, “amplifying [otherwise unheard] voices” and telling “the stories of our time”: this week’s ‘10 minutes with’ interview with UM London’s Lydia van den Dries delves into the strengths news brands bring in tackling some of the biggest challenges our society faces. Click here for the full interview, including why she might need to get a bigger table…
Meanwhile, the latest IPA Bellwether report shows renewed optimism for 2022, with firms confident about growing marketing budgets and main media marketing set to net “strong budgetary support” in the year ahead. Read more here.
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QUOTE OF THE WEEK:
The key for businesses to weather [current economic] fluctuations will be, where possible, to invest in the longer-term and in brand-building media. As the evidence proves, brands that continue to invest in their marketing throughout the toughest of times come out on top.Paul Bainsfair, IPA director general