giffgaff and Havas Media’s entry has won a free multi-platform campaign worth over £500,000 across the publisher’s titles as well as a Lumen attention study
The winner was chosen from an overwhelming number of entries as the overall winner, picked by a panel of senior commercial executives at Mail Metro Media.
The ‘Centre for Attention’ research, launched in partnership with Lumen last autumn, investigated how digital can be effective for brand advertising, assessing homepage takeovers, sponsored content, video and more to understand performance in relation to attention.
Mail Metro Media’s chief revenue officer Dominic Williams said: “We were hugely impressed by the high volume and standard of entries.
The wide variety of brands eager to win an attention-led campaign across all of Mail Metro Media’s platforms proves just how increasingly important and relevant the attention topic is in today’s media landscape.”