With eyes glued on the unfolding political saga last week, the story was a perfect opportunity for agile brands to harness the mood of the country to speak to readers. Wasting no time in responding to the prime minister’s resignation, Zoopla and KFC’s perfectly timed tactical ads are both fantastic examples. Read more here.
Turning stateside, our subject in this week’s ’10 minutes with…’ is The Independent’s US reporter Josh Marcus. Josh sat down with us to discuss “the most impactful piece of US media in a generation”, what he’s following on his eclectic beat right now and an extremely messy fantasy dinner party.
QUOTE OF THE WEEK: