Awards

The Newsworks Planning Awards, run by Newsworks on behalf of the UK's leading national newspapers, were created in 2013 to celebrate outstanding planning talent in media agencies and beyond.

The 2016 awards attracted a record number of entries, which were whittled down to a shortlist of 30 by a client-agency jury led by David Wheldon, chief marketing officer of the Royal Bank of Scotland.

The winners were announced at a party at the Century Club on Wednesday 30 November 2016 and include Target Media, December 19, PHD, OMD UK and the7stars.

Date: 30 November 2016
Venue: Century Club

 

Winners

Click on the image to read the winning case studies.

STUDIOCANAL newspaper ad

Best newspaper campaign

STUDIOCANAL – Swallows and Amazons UK theatrical release

Target Media

Ramblers Worldwide Holidays

Best newsbrand campaign

Ramblers Worldwide Holidays – Walking holidays around the world

December 19

Channel 4 ad

Best topical campaign

Channel 4 – Eden

OMD UK

McCains ad

Omnimedia award

McCain – Nation's teatime

PHD

McArthurGlen ad

Best content partnership

McArthurGlen – ESI Media: Hijacking London Fashion Week

the7stars

Sainsburys

Best use of insight

Sainsbury's – Mum's the word

PHD

Boots ad

Effectiveness award

Boots – Ask the pharmacist

OMD UK

Highly Commended

Click on the image to read the highly commended studies.

Specsavers ad

Best newspaper campaign

Specsavers – Framing fashion

Mannning Gottlieb OMD

Shell

Best newsbrand campaign

Shell – V Power

MediaCom

Walkers ad

Best topical campaign

Walkers – News in briefs

OMD UK

Sony Pictures

Omnimedia award

Sony Pictures – Ghostbusters: Something Strange in the Neighbourhood

Mannning Gottlieb OMD

Kia

Best content partnership

Kia – The Telegraph: Achieving Euro 2016 goals

Havas Media

Vodafone

Effectiveness award

Vodafone – Print sells

MEC

Shortlisted

Click on the button to read the shortlisted case studies.

Best newspaper campaign

John Lewis - John Lewis Christmas

Manning Gottlieb OMD

more

Best newspaper campaign

Ford – Ford Unlearn

Mindshare

more

Best newsbrand campaign

Sony Pictures – Spectre: Nobody Does it Better

Manning Gottlieb OMD

more

Best newsbrand campaign

Tropicana – The goodness of juice

OMD UK

more

Best topical campaign

Unilever – The Patron's Lunch

Mindshare

more

Omnimedia award

Cockburn's - It's a family thing

the7stars

more

Omnimedia award

Microsoft Xbox – Tomb Raider

Amplifi

more

Best content partnership

Hiscox – ESI Media: Where product meets passion

Goodstuff

 more

Best use of insight

ŠKODA – Life on two wheels

MediaCom

more

Best use of insight

The National Autistic Society - Too Much Information

Zenith

more

Effectiveness award

Currys PC World – Black Friday domination

Blue 449

more

Effectiveness award

Waitrose – Activating newsbrands

Manning Gottlieb OMD

 more

Chair

David Wheldon, chief marketing officer, Royal Bank of Scotland

Judges

Jude Bridge, executive director marketing, fundraising & public affairs, Marie Curie Cancer Care
Vanessa Clifford, CEO, Newsworks
Rachel Eyre, head of marketing propositions, Sainsbury's
Kristof Fahy, chief marketing officer, Ladbrokes
David Fletcher, chief data officer, MEC London
David Grainger, chief strategy officer, m/SIX
Dan Hagen, chief strategy officer, Carat
Judy Harman, planning director, Newsworks
Mark Holden, head of strategy, Arena Media
Richard Huntington, chief strategy officer, Saatchi & Saatchi
Stephen Knight, owner & CEO, Pimento
Katrina Lowes, head of marketing, Vodafone global enterprise
Alistair MacCallum
Tim Pearson, chief executive officer, MGOMD
Kirsty Redfearn, head of consumer & digital marketing, MasterCard Europe
Denise Turner, insight director, Newsworks

The winning case studies embody everything that is great about newsbrand advertising: the trusted and relevant context newspapers provide, innovative and creative strategic planning and, most importantly, the delivery of clear results.

David Wheldon, chief marketing officer, RBS

Videos

Newsworks Planning Awards 2016 judging day

 The judges, including RBS' David Wheldon, Sainsbury's Rachel Eyre, Carat’s Dan Hagen, MGOMD's Tim Pearson, Saatchi & Saatchi's Richard Huntington and Vodafone's Katrina Lowes got together at One Alfred Place to debate the entries and decide on the winners.

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