Newspapers still wield very considerable power and command respect among other media, which still take the lead from the old school Fleet Street inkmeisters. Really clever people who think brilliantly and can write beautifully still find homes on newspapers. There is still plenty of wisdom on the printed page.
Matthew Gwyther, editor, Management Today
Every now and then I meet a 20-something digital native who reads print newspapers too. I immediately assume they have a great future
Michael Skapinker, associate editor and columnist, Financial Times
There has been a move back towards brands that people trust to verify and separate through the speculation and the rumour and the falsity... there's a sort of dark ages of false information and I think that people come to newsbrands that they trust to get the truth
Katharine Viner, editor-in-chief, the Guardian
There is a strange dynamic which still goes on in that newspapers to some extent shape the way these supposedly mighty leaders think
Steve Richards, chief political commentator, The Independent
From an ROI point of view, newsbrands are star performers. On average print is our most effective ROI channel, it really does deliver commercial value back to the [Waitrose] Partnership
Tim Pearson, chief executive, Manning Gottlieb OMD
Although you have these new brands arriving, the reliance on the traditional news media is as important as ever and I think it's beyond dispute that newspapers continue to drive that national conversation in as much as they decide what stories are and broadcasters then tend to jump to their tune
Tony Gallagher, editor-in-chief, The Sun
This is the most exciting time in the history of journalism. New tools, new markets, new business models and new audiences are consuming volumes of information once unimaginable.
Evgeny Lebedev, owner, ESI Media
The world – perhaps more than ever – still needs reliable, verifiable sources of serious news. Societies need journalism.
It is the irreverence of journalism, the challenging , sometimes infuriating, occasionally wayward, always invigorating, journalistic spirit that makes a free society truly free.
George Osbourne, former chancellor of the exchequer
Newspapers are still making TV shows successful; they're driving the agenda of Downing Street and Westminster. The strength of journalism is as great as it ever was and that generates a level of influence for advertising in newspapers.
Sue Unerman, chief strategy officer, MediaCom
Every day, when a reader first opens a newspaper, they are blissfully unaware of what they might find between the pages… How exciting for the reader to embark on a daily mini-voyage of discovery.
Sean Adams, strategic insight leader
One of the enduring attractions of newsbrands is that they are an engaging, trusted medium – and that matters to advertisers when there is so much concern about viewability & fraudulent impressions
Chris Walsh, head of investment, PHD