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The Newsworks Planning Awards, run by Newsworks on behalf of the leading national newspapers in the UK, were created in 2013 to celebrate the UK's outstanding planning talent in media agencies and beyond.

The 2015 awards attracted a record 94 entries from 23 agencies, covering 62 brands. The client-agency jury, led by Jan Gooding, group brand director at Aviva, whittled them down to a shortlist of 34.

The winners were announced at a party at the Century Club on Wednesday 25 November 2015 and include M2M, MediaCom, PHD, Mindshare, Manning Gottlieb OMD and OMD UK.

Date: 25 November 2015
Venue: Century Club

 

Winners

Click on the image to read the winning case studies.

Paddy Power

Best newspaper campaign

Paddy Power – Metro 'Rainbow Laces edition

M2M

Sky Sports

Best newsbrand campaign

Sky Sports - Start of Season

MediaCom

Dove

Best topical campaign

Unilever, Dove - 100 Colours Ascot Ladies Day Activation

Mindshare

Canon

Tablet award

Canon - Touch to See

PHD

Oreo

Omnimedia award

Mondelēz International - #OreoEclipse

PHD

Specsavers

Best content partnership

Specsavers - Putting you in the umpire's shoes

Manning Gottlieb OMD

Cisco

Best content partnership

Cisco - Internet of (nearly) Everything

OMD UK

Channel 4

Chair's award

Channel 4 - Alternative Election Night

OMD UK

Highly Commended

Click on the image to read the highly commended studies.

Virgin Holidays

Best newspaper campaign

Virgin Holidays - Thinking outside the box

Mannning Gottlieb OMD

dfs ad

Omnimedia award

dfs – British quality defined

MediaCom

Sony Mobile

Best content partnership

Sony Mobile - #SonyRunYourWay

MediaCom

Shortlisted

Click on the image to read the shortlisted case studies.

Best newspaper campaign

Waitrose - Christmas 2014

Manning Gottlieb OMD

more

Best newspaper campaign

Sky – Game of Thrones

MediaCom

more

Best newspaper campaign

Kellogg's Masterbrand

Manning Gottlieb OMD

more

Best newsbrand campaign

SodaStream - Using newsbrands to put the fizz back into SodaStream

Goodstuff

more

Best newsbrand campaign

Sky – You, Me & The Apocalypse

MediaCom

more

Best newsbrand campaign

Subaru – Outback Extreme Review

Mediacom

more

Best newsbrand campaign and Tablet award

Ford – WARP an insight into the future of tech, brought to you by Ford Focus

Mindshare

more

Best newsbrand campaign

Tourism Australia - Restaurant Australia

OMD UK

 more

Best topical campaign and Omnimedia award

Dixons Carphone – Black Friday

BLUE 449

more

Best topical campaign

HBO - Game of Thrones

PHD

more

Tablet award

Dextro Energy

Starcom

more

Best topical campaign and Omnimedia award

Carlsberg – Carlsberg ‘Newsroom’

OMD UK

 more

Omnimedia award

P&O - Round World Cruises

the7stars

more

Omnimedia award

Costa Coffee – Costa, Metro and Magic partnership

ZenithOptimedia

more

Best content partnership

Yorkshire Tea – Greatest Tea Challenge

Goodstuff

more

Best content partnership

John Lewis – Sending the nation to sleep

Manning Gottlieb OMD

more

Best content partnership

Macmillan Cancer Support - If nobody speaks of remarkable things...

PHD

more

Best content partnership

Fuller's – London Pride's 'Made of London'

UM London

more

Chair

Jan Gooding, group brand director, Aviva

Judges

Richard Beard, communications manager, Ford Motor Company
Jenny Biggam, UK director, The7stars
Kerris Bright, chief marketing officer, Virgin Media
Dan Clays, chief executive, OMD UK
Vanessa Clifford, deputy CEO, Newsworks
Claudine Collins, managing director UK, Mediacom
James Eadie, brand and comms director, Samsung
Jane Frost, chief executive officer, Market Research Society (MRS)
John Maloney, managing partner – head of investment, Maxus
Tim Male, head of advertising & media, investment & retail marketing, Halifax Group
Kev McFadyen, head of strategy and planning, Telefonica O2 UK
Grant Millar, chief client officer, ZenithOptimedia Worldwide
James Murphy, founder, adam&eveDDB
Rufus Olins, chief executive, Newsworks
Denise Turner, insight director, Newsworks

 

That moment when you go ‘I wish I’d done that’ is what I’m looking for

Jan Gooding, group brand director, Aviva

Videos

The full selection of videos from the Awards party are available here.

Newsworks Planning Awards 2015 judging day

The judges, including Aviva's Jan Gooding, Virgin Media's Kerris Bright, adam&eveDDB's James Murphy, Telefónica 02 UK's Kev McFadyen, ZenithOptimedia's Grant Millar and the7star's Jenny Biggam, got together at One Alfred Place to debate the entries and decide on the winners.

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

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