Newsworks Planning Awards 2017

 

Celebrating the stand-out campaigns in newsbrands over the past year, the Newsworks Planning Awards recognise (and raise a glass to) media agencies’ innovative and creative planning teams.

The 2017 awards attracted a record number of entries, which were whittled down to a shortlist of 39 by a client-agency jury led by Zaid Al-Qassab, chief brand and marketing officer at BT Group.

The winners were announced at a party at the Century Club on Thursday 23 November 2017 and include OMD, PHD, Spark Foundry, MEC and the7stars.

Date: 23 November 2017

Venue: Century Club

Winners

Click on the image to read the winning case studies.

McDonald newspaper ad

Best newspaper campaign

McDonald's – Monopoly

OMD

San Miguel newspaper ad

Best newsbrand campaign

San Miguel – San Miguel Rich List

OMD

Kronenbourg newspaper ad

Best topical campaign

Kronenbourg 1664 – A Franc point of view

Spark Foundry

DFS newspaper ad

Effectiveness award

DFS – 2011 - 2016

MediaCom

Thames21 newspaper ad

Best use of insight

Thames21 – Thames Pulse: Thames Watch

MEC

BHF newspaper ad

Omnimedia award

British Heart Foundation – Gone

PHD

NSPCC newspaper ad

Best content partnership

NSPCC – Little Stars

OMD

Highly Commended

Click on the image to read the highly commended studies.

Yorkshire Tea ad

Best newspaper campaign

Yorkshire Tea – Gruffalo & the Vanishing Wood

Goodstuff

Spotify ad

Best newsbrand campaign

Spotify – Music for all the family

Goodstuff

Specsavers ad

Best topical campaign

Specsavers – More important than...

Manning Gottlieb OMD

easyJet ad

Effectiveness award

easyJet – Spanish routes promo

OMD

The Open University ad

Best use of insight

The Open University – Dream, Believe, Succeed

MediaCom

Channel 4 Humans

Omnimedia award

Channel 4 – Humans 2

OMD

NSPCC newspaper ad

Omnimedia award

NSPCC – Little Stars

OMD

Specsavers ad

Best content partnership

Heinz – Seriously Good Mayonnaise

OMD

Shortlisted

Click on the button to read the shortlisted case studies.

Best newspaper campaign

Nationwide
Voices Nationwide
MEC

Channel 4
UEFA Women's Euro 2017
OMD

easyJet
Spanish routes promo
OMD


Prostate Cancer UK
Making prostate cancer unavoidable
the7stars

Best newsbrand campaign

Specsavers
More important than...
Manning Gottlieb OMD

Kronenbourg 1664
A Franc point of view
Spark Foundry

Prostate Cancer UK
Making prostate cancer unavoidable
the7stars

eOne
I, Daniel Blake
Trinity Mirror & Zenith

Best topical campaign

No1 Rosemary Water
Rosemary Water
Bountiful Cow

Columbia Records
Roger Waters album launch
the7stars

Effectiveness award

Nationwide
Voices Nationwide
MEC

The Open University
Dream, Believe, Succeed
MediaCom

NSPCC
Little Stars
OMD

Kronenbourg 1664
A Franc point of view
Spark Foundry

Best use of insight

Spotify
Music for all the family
Goodstuff

Yorkshire Tea
Gruffalo & the Vanishing Wood
Goodstuff

Sony Pictures
Inferno
Manning Gottlieb OMD

San Miguel
San Miguel Rich List
OMD

Omnimedia award

Nationwide
Voices Nationwide
MEC

Warner Bros.
Batman barges in
PHD

Best content partnership

Sony Pictures
Inferno
Manning Gottlieb OMD

BT
BT TV
Maxus

San Miguel
San Miguel Rich List
OMD

Prostate Cancer UK
Making prostate cancer unavoidable
the7stars

Chair

Zaid Al-Qassab, chief brand and marketing officer, BT Group

Judges

Nick Ashworth, head of marketing communications, DFS
Rosemary Brown, senior marketing manager, British Heart Foundation
Clare Chapman, head of planning, Maxus
Vanessa Clifford, CEO, Newsworks
Rupert Ellwood, head of marketing, Waitrose
Mark Finney, founder, Magic Cat Communications
Michael Florence, chief strategy officer, PHD UK
Steve Goodman, managing director - print trading, GroupM
Laurence Green, executive partner, MullenLowe
Judy Harman, planning director, Newsworks
Philippa Heywood, brand director, MoneySuperMarket
Barry Louth, head of media planning, Sky UK
Alistair MacCallum, UK CEO, m/SIX
Louise Newton, group head of marketing, Hotelplan UK
Clare Peters, executive director, head of planning, Manning Gottlieb OMD
Dan Pimm, partner, December 19
Gideon Spanier, head of media, Campaign
Denise Turner, insight director, Newsworks
Niki West, client services director, Newsworks

Videos

Newsworks Planning Awards 2017 judging day

 The judges, including BT's Zaid Al-Qassab, Maxus' Clare Chapman, MGOMD's Clare Peters, PHD UK's Michael Florence and MoneySuperMarket's Philippa Heywood got together to debate the entries and decide on the winners.

Previous Awards

View the winning and shortlisted entries as well as videos and photos from previous year's Newsworks Planning Awards 

more

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

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