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Top 100 advertisers

The biggest spenders in news brands over the last 12 months, looking at the total amount spent in news brands and their share of voice against other media (regional newspapers, digital, magazines, television, outdoor, direct mail, radio and cinema)

Source: Nielsen Addynamix 1 Dec 2018 to 30 Nov 2019

Rank	Advertiser	£ spend in newspapers	% total ad spend
1	Sky Uk Ltd	27,871,963	14.83
2	Amazon (Uk) Ltd	26,835,317	17.72
3	Imagine Group Ltd	20,985,247	96.32
4	Bt Ltd	18,818,751	22.17
5	Audible Co Uk	17,985,589	99.94
6	Vodafone Ltd	15,531,527	21.9
7	Ee Ltd	15,481,209	26.4
8	Lidl Uk Gmbh	14,899,632	27.53
9	Tesco Plc	14,378,126	20.56
10	Aldi Stores Ltd	14,373,010	27.24
11	Camelot Group Plc	14,265,139	19.24
12	Marks & Spencer	13,950,193	24.07
13	Ladbrokes Coral Group Ltd	13,390,381	28.86
14	Asda Stores Ltd	12,983,512	20.18
15	Dfs Furniture Co Ltd	11,944,271	19.56
16	Sainsburys Supermarkets Ltd	11,918,357	23.78
17	Reader Offers Ltd	10,983,123	90.01
18	Wm Morrison Supermarkets Plc	10,685,903	27.1
19	Trailfinders	9,917,789	88.81
20	Tui Group	9,454,597	16.73
21	Net A Porter Group Ltd	9,366,128	95.56
22	Bp Plc	9,070,598	24.73
23	Carphone Warehouse	8,208,647	41.8
24	Huawei Technologies Co Ltd	8,006,767	18.11
25	Jet2 Com Flights	7,970,580	20.44
26	Health Lottery	7,851,098	76.25
27	Esmadrid Com	7,268,980	92.92
28	Mcdonalds Restaurants Ltd	6,431,202	4.34
29	Shop Direct Home Shopping Ltd	6,359,840	23.25
30	Iceland Frozen Foods Plc	6,137,546	24.85
31	Dsg Retail Ltd	6,028,130	13.86
32	Wilko Retail Ltd	6,012,041	46.95
33	Hm Government	5,965,436	14.95
34	Instituto De Empresa (Spain)	5,937,650	66.67
35	O2 Uk	5,496,776	15.01
36	Boots Uk Ltd	5,275,550	15.34
37	Betfair Ltd	5,051,848	30.64
38	Israel Government Tourist Office	5,028,540	55.46
39	Sandals Holiday Resorts	4,911,303	72.68
40	William Hill Bookmakers	4,834,036	29.04
41	B&q Plc	4,827,379	16.58
42	Smart Energy Gb	4,822,775	20.8
43	Dubai Corporation Of Tourism & Commerce Marketing	4,755,977	56.25
44	Hutchison 3g Uk Ltd	4,650,258	12.38
45	Vitabiotics Ltd	4,645,799	55.5
46	British Airways Plc	4,638,590	22.72
47	Music Robot	4,551,300	66.67
48	Matalan Ltd	4,380,654	30.01
49	Apple Uk Ltd	4,359,957	4.12
50	Grey Technology Ltd	4,192,689	21.83
51	Cooperative Food	4,161,533	18.46
52	Betway Ltd	4,147,543	41.21
53	Now Tv	4,130,706	13.8
54	Motor Easy Ltd	4,101,902	95.83
55	Saga Holidays Ltd	4,075,099	60.03
56	Paddy Power	4,021,800	15.73
57	Plusnet Ltd	3,978,110	19.05
58	P&o Ferries Ltd	3,947,436	55.25
59	Procter & Gamble Ltd	3,887,284	2.55
60	Itv Plc	3,845,414	10.94
61	Fidelity Investment Services Ltd	3,840,170	61.39
62	Waitrose & Partners	3,834,197	18.79
63	Lionsgate Entertainment Corporation (Us)	3,813,957	61.61
64	Virgin Media	3,797,250	9.07
65	Specsavers Optical Group Ltd	3,788,695	13.47
66	John Lewis & Partners	3,744,932	13.25
67	Tesco Mobile Ltd	3,734,676	16.52
68	Topcv	3,675,188	43.46
69	Scs Furniture Stores	3,671,475	12.61
70	Talktalk Group	3,515,863	13.33
71	Loreal Paris	3,444,824	7.69
72	Ford Motor Company Ltd	3,408,636	7.01
73	Damart	3,395,372	76.15
74	Argos Ltd	3,290,782	9.9
75	Cv Library Ltd	3,275,261	61.42
76	Argyll Club	3,166,305	78.91
77	Richemont Group (Switzerland)	3,118,957	46.71
78	Jd Williams & Co Ltd	3,096,128	12.76
79	Furniture Village Ltd	3,091,075	15.78
80	Emirates Holidays	2,996,306	100
81	Visa International Service Association	2,895,297	12.13
82	Chums Ltd	2,865,664	83
83	Screwfix Direct Ltd	2,857,693	53.05
84	Travelbag Plc	2,856,167	65.35
85	Universal Pictures Limited	2,835,485	73.25
86	Google Com (Us)	2,828,815	50.98
87	Volkswagen Uk Ltd	2,808,549	34.69
88	Loveholidays Com	2,774,253	86.12
89	Hsbc Bank Plc	2,673,931	15.2
90	Debenhams Plc	2,656,230	22.52
91	Prai Beauty	2,585,114	97.43
92	Pricewaterhousecoopers (Gb)	2,584,752	98.24
93	Bradford Exchange Ltd	2,518,735	57.52
94	Boa British Olympic Association	2,481,263	99.26
95	Halifax Plc	2,469,972	10.71
96	Bmw Uk	2,454,648	5.25
97	Rolex Sa Ltd	2,404,780	38.44
98	Environment & Energy Helpline	2,388,368	98.07
99	Fresh Student Living	2,386,743	92.22
100	Uktv	2,359,410	19.6