Top 100 advertisers

The biggest spenders in print newsbrands over the last 12 months, looking at the total amount spent in newspapers and their share of voice against other media (regional newspapers, magazines, television, outdoor, direct mail, radio and cinema)

Source: Nielsen Addynamix Jan 17 - Dec 17

 

Rank 

 

Advertiser

£ spend in newspapers

% total ad spend

1  British Sky Broadcasting Ltd Sky Uk Ltd 25,558,098 14%
2  Bt Ltd Bt Ltd 22,159,339 16%
3 imagine-cruising  Imagine Cruising 21,886,271 90%
4  Tesco Tesco Plc 13,511,204 16%
5  Lidl Lidl Uk Gmbh 13,035,528 19%
6  Dfs Furniture Co Ltd Dfs Furniture Co Ltd 10,800,682 17%
7  Morrisons Wm Morrison Supermarkets Plc 10,489,876 20%
8  Reader Offers Ltd Logo Reader Offers Ltd 9,859,479 61%
9  Vodafone Vodafone Ltd 9,324,119 16%
10  JD-Williams-Logo Jd Williams & Co Ltd 8,607,713 19%
11   Marks & Spencer 8,416,631 21%
12   Asda Stores Ltd 8,405,623 14%
13   Aldi Stores Ltd 8,117,043 18%
14   Virgin Media 7,245,729 10%
15   Wilkinson Retail 7,142,588 53%
16   Ladbrokes Ltd 7,071,452 56%
17   Iceland Frozen Foods Plc 6,830,915 24%
18   Homebase Ltd 6,471,223 24%
19   Ee Everything Everywhere Ltd 6,252,833 15%
20   Boots Uk Ltd 6,118,547 13%
21   Sainsburys Supermarkets Ltd 5,887,131 12%
22   Waitrose Ltd 5,871,230 20%
23   O2 Uk 5,787,813 18%
24   John Lewis Partnership 5,757,461 33%
25   Cooperative Food 5,711,539 22%
26   Gala Coral Group Ltd 5,690,357 25%
27   Procter & Gamble Ltd 5,499,986 3%
28   Sunlife 5,421,042 22%
29   Smart Energy Gb 4,850,502 16%
30   Dsg International Holdings Plc 4,704,156 8%
31   Grey Technology Ltd 4,701,276 9%
32   Natwest 4,592,884 18%
33   Shop Direct Home Shopping Ltd 4,361,718 10%
34   Specsavers Optical Group Ltd 4,353,771 14%
35   Hutchison 3g Uk Ltd 4,341,797 28%
36   William Hill Bookmakers 4,134,052 38%
37   Argos Ltd 4,108,507 10%
38   Carphone Warehouse 3,948,527 34%
39   Ford Motor Company Ltd 3,840,040 11%
40   Debenhams Plc 3,749,346 20%
41   Paddy Power 3,683,746 34%
42   Vauxhall Motors Ltd 3,539,248 17%
43   Uktv 3,527,162 29%
44   Scs Furniture Stores 3,468,236 13%
45   Mcdonalds Restaurants Ltd 3,220,897 4%
46   British Airways Plc 3,031,073 20%
47   Lv Group 2,969,128 21%
48   Samsung (Uk) Ltd 2,948,820 4%
49   Talktalk Group 2,933,760 13%
50   Bradford Exchange Ltd 2,813,803 15%
51   Saga Holidays Ltd 2,759,348 21%
52   Hsbc Bank Plc 2,748,207 16%
53   Camelot Group Plc 2,729,548 8%
54   Peugeot Motor Co Plc 2,728,253 13%
55   Betfair Ltd 2,660,412 26%
56   Screwfix Direct Ltd 2,644,791 28%
57   Damart 2,620,741 23%
58   Tesco Mobile Ltd 2,619,186 12%
59   Renault Uk Ltd 2,528,354 10%
60   Plusnet Ltd 2,516,626 14%
61   Volkswagen Uk Ltd 2,386,197 9%
62   Cotton Traders Ltd 2,225,274 11%
63   Chums Ltd 2,165,586 15%
64   Warner Bros Distributors (Uk) Ltd 2,153,351 8%
65   Wickes Building Supplies Ltd 2,123,584 17%
66   Peoples Postcode Lottery 2,108,558 7%
67   B&q Plc 2,092,393 8%
68   Betway Ltd 1,938,702 32%
69   Giffgaff 1,920,336 19%
70   Rolex Sa Ltd 1,899,383 35%
71   Viking River Cruises 1,849,958 21%
72   Cassava Enterprises (Gibraltar) Ltd 1,714,919 16%
73   Tui Group 1,687,393 7%
74   Amazon (Uk) Ltd 1,683,376 3%
75   Lionsgate Entertainment Corporation (Us) 1,620,427 10%
76   P&o Cruises Plc 1,577,170 11%
77   Sky Betting & Gaming 1,562,199 12%
78   Toyota (Gb) Ltd 1,512,647 7%
79   British Gas Plc 1,435,052 4%
80   Harveys Furnishing Group Ltd 1,431,243 7%
81   Heineken Uk Ltd 1,428,242 9%
82   Twentieth Century Fox Film Company 1,418,870 5%
83   Tsb Bank Plc 1,357,502 7%
84   Chanel Ltd 1,354,684 8%
85   Fiat Auto Uk Ltd 1,334,238 9%
86   Easyjet Airline Co Ltd 1,333,708 9%
87   Google Com (Us) 1,229,051 4%
88   Now Tv 1,213,353 4%
89   Plumbs Ltd 1,184,704 10%
90   Carpetright Plc 1,172,136 15%
91   Akzo Nobel 1,171,020 14%
92   Gocompare Com 1,140,231 4%
93   Sharps Bedrooms 1,135,742 8%
94   Hyundai Car Uk Ltd 1,119,071 7%
95   Matalan Ltd 1,110,241 9%
96   Furniture Village Ltd 1,095,466 5%
97   Bensons Bedcentres Ltd 1,089,682 6%
98   Nationwide Building Society 1,070,184 3%
99   Butlins Ltd 1,049,413 10%
100   Studiocanal 1,046,622 10%

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

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