Top 100 advertisers

The biggest spenders in news brands over the last 12 months, looking at the total amount spent in news brands and their share of voice against other media (regional newspapers, digital, magazines, television, outdoor, direct mail, radio and cinema)

Source: Nielsen Addynamix 1 Dec 2018 to 30 Nov 2019

Rank 

 

Advertiser

£ spend in newspapers

% total ad spend

1 British Sky Broadcasting Ltd Sky Uk Ltd 27,871,963 14.83
2 Amazon logo Amazon (Uk) Ltd 26,835,317 17.72
3 imagine-cruising Imagine Group Ltd 20,985,247 96.32
4 BT new 310 Bt Ltd 18,818,751 22.17
5 Audible-logo Audible Co Uk 17,985,589 99.94
6 Vodafone logo Vodafone Ltd 15,531,527 21.9
7 EE 310 Ee Ltd 15,481,209 26.4
8 Lidl Lidl Uk Gmbh 14,899,632 27.53
9 Tesco logo Tesco Plc 14,378,126 20.56
10  ALDILogo Aldi Stores Ltd 14,373,010 27.24
11   Camelot Group Plc 14,265,139 19.24
12   Marks & Spencer 13,950,193 24.07
13   Ladbrokes Coral Group Ltd 13,390,381 28.86
14   Asda Stores Ltd 12,983,512 20.18
15   Dfs Furniture Co Ltd 11,944,271 19.56
16   Sainsburys Supermarkets Ltd 11,918,357 23.78
17   Reader Offers Ltd 10,983,123 90.01
18   Wm Morrison Supermarkets Plc 10,685,903 27.1
19   Trailfinders 9,917,789 88.81
20   Tui Group 9,454,597 16.73
21   Net A Porter Group Ltd 9,366,128 95.56
22   Bp Plc 9,070,598 24.73
23   Carphone Warehouse 8,208,647 41.8
24   Huawei Technologies Co Ltd 8,006,767 18.11
25   Jet2 Com Flights 7,970,580 20.44
26   Health Lottery 7,851,098 76.25
27   Esmadrid Com 7,268,980 92.92
28   Mcdonalds Restaurants Ltd 6,431,202 4.34
29   Shop Direct Home Shopping Ltd 6,359,840 23.25
30   Iceland Frozen Foods Plc 6,137,546 24.85
31   Dsg Retail Ltd 6,028,130 13.86
32   Wilko Retail Ltd 6,012,041 46.95
33   Hm Government 5,965,436 14.95
34   Instituto De Empresa (Spain) 5,937,650 66.67
35   O2 Uk 5,496,776 15.01
36   Boots Uk Ltd 5,275,550 15.34
37   Betfair Ltd 5,051,848 30.64
38   Israel Government Tourist Office 5,028,540 55.46
39   Sandals Holiday Resorts 4,911,303 72.68
40   William Hill Bookmakers 4,834,036 29.04
41   B&q Plc 4,827,379 16.58
42   Smart Energy Gb 4,822,775 20.8
43   Dubai Corporation Of Tourism & Commerce Marketing 4,755,977 56.25
44   Hutchison 3g Uk Ltd 4,650,258 12.38
45   Vitabiotics Ltd 4,645,799 55.5
46   British Airways Plc 4,638,590 22.72
47   Music Robot 4,551,300 66.67
48   Matalan Ltd 4,380,654 30.01
49   Apple Uk Ltd 4,359,957 4.12
50   Grey Technology Ltd 4,192,689 21.83
51   Cooperative Food 4,161,533 18.46
52   Betway Ltd 4,147,543 41.21
53   Now Tv 4,130,706 13.8
54   Motor Easy Ltd 4,101,902 95.83
55   Saga Holidays Ltd 4,075,099 60.03
56   Paddy Power 4,021,800 15.73
57   Plusnet Ltd 3,978,110 19.05
58   P&o Ferries Ltd 3,947,436 55.25
59   Procter & Gamble Ltd 3,887,284 2.55
60   Itv Plc 3,845,414 10.94
61   Fidelity Investment Services Ltd 3,840,170 61.39
62   Waitrose & Partners 3,834,197 18.79
63   Lionsgate Entertainment Corporation (Us) 3,813,957 61.61
64   Virgin Media 3,797,250 9.07
65   Specsavers Optical Group Ltd 3,788,695 13.47
66   John Lewis & Partners 3,744,932 13.25
67   Tesco Mobile Ltd 3,734,676 16.52
68   Topcv 3,675,188 43.46
69   Scs Furniture Stores 3,671,475 12.61
70   Talktalk Group 3,515,863 13.33
71   Loreal Paris 3,444,824 7.69
72   Ford Motor Company Ltd 3,408,636 7.01
73   Damart 3,395,372 76.15
74   Argos Ltd 3,290,782 9.9
75   Cv Library Ltd 3,275,261 61.42
76   Argyll Club 3,166,305 78.91
77   Richemont Group (Switzerland) 3,118,957 46.71
78   Jd Williams & Co Ltd 3,096,128 12.76
79   Furniture Village Ltd 3,091,075 15.78
80   Emirates Holidays 2,996,306 100
81   Visa International Service Association 2,895,297 12.13
82   Chums Ltd 2,865,664 83
83   Screwfix Direct Ltd 2,857,693 53.05
84   Travelbag Plc 2,856,167 65.35
85   Universal Pictures Limited 2,835,485 73.25
86   Google Com (Us) 2,828,815 50.98
87   Volkswagen Uk Ltd 2,808,549 34.69
88   Loveholidays Com 2,774,253 86.12
89   Hsbc Bank Plc 2,673,931 15.2
90   Debenhams Plc 2,656,230 22.52
91   Prai Beauty 2,585,114 97.43
92   Pricewaterhousecoopers (Gb) 2,584,752 98.24
93   Bradford Exchange Ltd 2,518,735 57.52
94   Boa British Olympic Association 2,481,263 99.26
95   Halifax Plc 2,469,972 10.71
96   Bmw Uk 2,454,648 5.25
97   Rolex Sa Ltd 2,404,780 38.44
98   Environment & Energy Helpline 2,388,368 98.07
99   Fresh Student Living 2,386,743 92.22
100   Uktv 2,359,410 19.6

Get in touch

Newsworks
3rd Floor
3 Marshalsea Road
London
SE1 1EP

Phone:
0203 949 7470

Email:
info@newsworks.org.uk

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