Top 100 advertisers

The biggest spenders in print newsbrands over the last 12 months, looking at the total amount spent in newspapers and their share of voice against other media (regional newspapers, magazines, television, outdoor, direct mail, radio and cinema)

Source: Nielsen Addynamix 1 Nov 17 - 31 Oct 18

 

Rank 

 

Advertiser

£ spend in newspapers

% total ad spend

1 Bt Ltd  Bt Ltd 21,732,918 18%
2 British Sky Broadcasting Ltd Sky Uk Ltd 21,090,941 16%
3  imagine-cruising Imagine Group Ltd 18,499,770 92%
4  Tesco logo Tesco Plc 13,047,952 16%
5  Lidl Lidl Uk Gmbh 10,908,542 17%
6  Asda Stores Ltd Asda Stores Ltd 10,139,179 15%
7  ROL-logo Reader Offers Ltd 9,615,659 61%
8  Dfs Furniture Co Ltd Dfs Furniture Co Ltd 9,514,641 16%
9  Vodafone logo Vodafone Ltd 9,306,791 18%
10  Marks & Spencer Marks & Spencer 8,994,008 27%
11   Aldi Stores Ltd 8,598,497 19%
12   Wm Morrison Supermarkets Plc 8,495,866 19%
13   Ladbrokes Ltd 7,947,660 49%
14   Ee Ltd 7,609,202 18%
15   Gala Coral Group Ltd 6,163,259 26%
16   Wilko Retail Ltd 6,086,758 48%
17   Virgin Media 5,559,447 10%
18   Sainsburys Supermarkets Ltd 5,444,995 17%
19   Cooperative Food 5,193,800 23%
20   Iceland Frozen Foods Plc 5,123,422 21%
21   Boots Uk Ltd 5,104,096 14%
22   Natwest 5,079,007 24%
23   Dsg Retail Ltd 5,076,185 10%
24   John Lewis & Partners 5,059,353 23%
25   O2 Uk 5,050,498 14%
26   Smart Energy Gb 5,009,318 16%
27   Procter & Gamble Ltd 4,821,380 3%
28   William Hill Bookmakers 4,797,658 35%
29   Jd Williams & Co Ltd 4,754,070 12%
30   Plusnet Ltd 4,615,747 20%
31   Mcdonalds Restaurants Ltd 4,553,544 4%
32   Waitrose & Partners 4,496,134 17%
33   Argos Ltd 4,190,930 12%
34   Sunlife 4,181,786 16%
35   Saga Holidays Ltd 4,171,052 25%
36   Carphone Warehouse 4,103,311 38%
37   Paddy Power 3,830,113 29%
38   Grey Technology Ltd 3,732,060 14%
39   British Airways Plc 3,478,280 24%
40   Specsavers Optical Group Ltd 3,430,169 11%
41   Vauxhall Motors Ltd 3,342,202 14%
42   Shop Direct Home Shopping Ltd 3,229,520 9%
43   Uktv 3,201,436 25%
44   Betfair Ltd 3,176,125 29%
45   Scs Furniture Stores 3,135,291 12%
46   Amazon (Uk) Ltd 3,125,081 4%
47   Camelot Group Plc 3,010,365 6%
48   Hutchison 3g Uk Ltd 2,992,961 23%
49   Tui Group 2,902,822 14%
50   Bradford Exchange Ltd 2,901,123 22%
51   P&o Cruises Plc 2,765,074 19%
52   Damart 2,645,937 24%
53   Homebase Ltd 2,628,794 20%
54   Peoples Postcode Lottery 2,483,319 7%
55   Betway Ltd 2,442,244 40%
56   Chums Ltd 2,432,528 21%
57   Debenhams Plc 2,339,479 16%
58   Huawei Technologies Co Ltd 2,299,222 13%
59   Facebook 2,289,691 17%
60   Cotton Traders Ltd 2,190,397 14%
61   Post Office Ltd 2,103,830 20%
62   B&q Plc 1,982,852 7%
63   Rolex Sa Ltd 1,888,673 34%
64   Sky Betting & Gaming 1,831,893 11%
65   Actegy Ltd 1,795,098 21%
66   Matalan Ltd 1,726,446 12%
67   Easyjet Airline Co Ltd 1,724,174 11%
68   Aviva Plc 1,695,520 8%
69   Lv Group 1,690,780 9%
70   Harveys Furnishing Group Ltd 1,605,726 14%
71   Renault Uk Ltd 1,568,247 6%
72   Halifax Plc 1,562,174 4%
73   Vax Appliances Ltd 1,538,338 11%
74   Samsung (Uk) Ltd 1,529,506 4%
75   Chanel Ltd 1,511,633 10%
76   Gocompare Com 1,495,759 9%
77   Harrington & Byrne Ltd 1,460,608 48%
78   Google Com (Us) 1,457,097 4%
79   Jaguar Land Rover Ltd 1,443,721 7%
80   Wickes Building Supplies Ltd 1,398,150 15%
81   Itv Plc 1,393,760 8%
82   Volkswagen Uk Ltd 1,374,595 6%
83   Plumbs Ltd 1,369,325 13%
84   Ford Motor Company Ltd 1,350,212 5%
85   Bensons Bedcentres Ltd 1,264,480 8%
86   Lloyds Bank Plc 1,249,612 4%
87   Peugeot Motor Co Plc 1,248,918 7%
88   Tesco Mobile Ltd 1,241,479 6%
89   Lionsgate Entertainment Corporation (Us) 1,232,387 13%
90   Sharps Bedrooms 1,220,052 8%
91   Channel 4 Tv Co Ltd 1,199,831 7%
92   Now Tv 1,166,598 4%
93   Hyundai Car Uk Ltd 1,139,602 7%
94   Universal Pictures Limited 1,125,301 5%
95   Talktalk Group 1,079,930 5%
96   Fred Olsen Travel 1,079,722 24%
97   Hillarys Blinds 1,075,846 8%
98   Studiocanal 1,035,461 10%
99   Nissan Motor Gb Ltd 1,026,629 5%
100   Jet2 Com Flights 1,014,566 5%

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

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