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Top 100 advertisers

The biggest spenders in print newsbrands over the last 12 months, looking at the total amount spent in newspapers and their share of voice against other media (regional newspapers, magazines, television, outdoor, direct mail, radio and cinema)

Source: Nielsen Addynamix Jan 17 - Dec 17

Rank	Advertiser	£ spend in newspapers	% total ad spend
1	Sky Uk Ltd	25,558,098	14%
2	Bt Ltd	22,159,339	16%
3	Imagine Cruising	21,886,271	90%
4	Tesco Plc	13,511,204	16%
5	Lidl Uk Gmbh	13,035,528	19%
6	Dfs Furniture Co Ltd	10,800,682	17%
7	Wm Morrison Supermarkets Plc	10,489,876	20%
8	Reader Offers Ltd	9,859,479	61%
9	Vodafone Ltd	9,324,119	16%
10	Jd Williams & Co Ltd	8,607,713	19%
11	Marks & Spencer	8,416,631	21%
12	Asda Stores Ltd	8,405,623	14%
13	Aldi Stores Ltd	8,117,043	18%
14	Virgin Media	7,245,729	10%
15	Wilkinson Retail	7,142,588	53%
16	Ladbrokes Ltd	7,071,452	56%
17	Iceland Frozen Foods Plc	6,830,915	24%
18	Homebase Ltd	6,471,223	24%
19	Ee Everything Everywhere Ltd	6,252,833	15%
20	Boots Uk Ltd	6,118,547	13%
21	Sainsburys Supermarkets Ltd	5,887,131	12%
22	Waitrose Ltd	5,871,230	20%
23	O2 Uk	5,787,813	18%
24	John Lewis Partnership	5,757,461	33%
25	Cooperative Food	5,711,539	22%
26	Gala Coral Group Ltd	5,690,357	25%
27	Procter & Gamble Ltd	5,499,986	3%
28	Sunlife	5,421,042	22%
29	Smart Energy Gb	4,850,502	16%
30	Dsg International Holdings Plc	4,704,156	8%
31	Grey Technology Ltd	4,701,276	9%
32	Natwest	4,592,884	18%
33	Shop Direct Home Shopping Ltd	4,361,718	10%
34	Specsavers Optical Group Ltd	4,353,771	14%
35	Hutchison 3g Uk Ltd	4,341,797	28%
36	William Hill Bookmakers	4,134,052	38%
37	Argos Ltd	4,108,507	10%
38	Carphone Warehouse	3,948,527	34%
39	Ford Motor Company Ltd	3,840,040	11%
40	Debenhams Plc	3,749,346	20%
41	Paddy Power	3,683,746	34%
42	Vauxhall Motors Ltd	3,539,248	17%
43	Uktv	3,527,162	29%
44	Scs Furniture Stores	3,468,236	13%
45	Mcdonalds Restaurants Ltd	3,220,897	4%
46	British Airways Plc	3,031,073	20%
47	Lv Group	2,969,128	21%
48	Samsung (Uk) Ltd	2,948,820	4%
49	Talktalk Group	2,933,760	13%
50	Bradford Exchange Ltd	2,813,803	15%
51	Saga Holidays Ltd	2,759,348	21%
52	Hsbc Bank Plc	2,748,207	16%
53	Camelot Group Plc	2,729,548	8%
54	Peugeot Motor Co Plc	2,728,253	13%
55	Betfair Ltd	2,660,412	26%
56	Screwfix Direct Ltd	2,644,791	28%
57	Damart	2,620,741	23%
58	Tesco Mobile Ltd	2,619,186	12%
59	Renault Uk Ltd	2,528,354	10%
60	Plusnet Ltd	2,516,626	14%
61	Volkswagen Uk Ltd	2,386,197	9%
62	Cotton Traders Ltd	2,225,274	11%
63	Chums Ltd	2,165,586	15%
64	Warner Bros Distributors (Uk) Ltd	2,153,351	8%
65	Wickes Building Supplies Ltd	2,123,584	17%
66	Peoples Postcode Lottery	2,108,558	7%
67	B&q Plc	2,092,393	8%
68	Betway Ltd	1,938,702	32%
69	Giffgaff	1,920,336	19%
70	Rolex Sa Ltd	1,899,383	35%
71	Viking River Cruises	1,849,958	21%
72	Cassava Enterprises (Gibraltar) Ltd	1,714,919	16%
73	Tui Group	1,687,393	7%
74	Amazon (Uk) Ltd	1,683,376	3%
75	Lionsgate Entertainment Corporation (Us)	1,620,427	10%
76	P&o Cruises Plc	1,577,170	11%
77	Sky Betting & Gaming	1,562,199	12%
78	Toyota (Gb) Ltd	1,512,647	7%
79	British Gas Plc	1,435,052	4%
80	Harveys Furnishing Group Ltd	1,431,243	7%
81	Heineken Uk Ltd	1,428,242	9%
82	Twentieth Century Fox Film Company	1,418,870	5%
83	Tsb Bank Plc	1,357,502	7%
84	Chanel Ltd	1,354,684	8%
85	Fiat Auto Uk Ltd	1,334,238	9%
86	Easyjet Airline Co Ltd	1,333,708	9%
87	Google Com (Us)	1,229,051	4%
88	Now Tv	1,213,353	4%
89	Plumbs Ltd	1,184,704	10%
90	Carpetright Plc	1,172,136	15%
91	Akzo Nobel	1,171,020	14%
92	Gocompare Com	1,140,231	4%
93	Sharps Bedrooms	1,135,742	8%
94	Hyundai Car Uk Ltd	1,119,071	7%
95	Matalan Ltd	1,110,241	9%
96	Furniture Village Ltd	1,095,466	5%
97	Bensons Bedcentres Ltd	1,089,682	6%
98	Nationwide Building Society	1,070,184	3%
99	Butlins Ltd	1,049,413	10%
100	Studiocanal	1,046,622	10%