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Top 100 advertisers

The biggest spenders in print newsbrands over the last 12 months, looking at the total amount spent in newspapers and their share of voice against other media (regional newspapers, magazines, television, outdoor, direct mail, radio and cinema)

Source: Nielsen Addynamix 1 Nov 17 - 31 Oct 18

Rank	Advertiser	£ spend in newspapers	% total ad spend
1	Bt Ltd	21,732,918	18%
2	Sky Uk Ltd	21,090,941	16%
3	Imagine Group Ltd	18,499,770	92%
4	Tesco Plc	13,047,952	16%
5	Lidl Uk Gmbh	10,908,542	17%
6	Asda Stores Ltd	10,139,179	15%
7	Reader Offers Ltd	9,615,659	61%
8	Dfs Furniture Co Ltd	9,514,641	16%
9	Vodafone Ltd	9,306,791	18%
10	Marks & Spencer	8,994,008	27%
11	Aldi Stores Ltd	8,598,497	19%
12	Wm Morrison Supermarkets Plc	8,495,866	19%
13	Ladbrokes Ltd	7,947,660	49%
14	Ee Ltd	7,609,202	18%
15	Gala Coral Group Ltd	6,163,259	26%
16	Wilko Retail Ltd	6,086,758	48%
17	Virgin Media	5,559,447	10%
18	Sainsburys Supermarkets Ltd	5,444,995	17%
19	Cooperative Food	5,193,800	23%
20	Iceland Frozen Foods Plc	5,123,422	21%
21	Boots Uk Ltd	5,104,096	14%
22	Natwest	5,079,007	24%
23	Dsg Retail Ltd	5,076,185	10%
24	John Lewis & Partners	5,059,353	23%
25	O2 Uk	5,050,498	14%
26	Smart Energy Gb	5,009,318	16%
27	Procter & Gamble Ltd	4,821,380	3%
28	William Hill Bookmakers	4,797,658	35%
29	Jd Williams & Co Ltd	4,754,070	12%
30	Plusnet Ltd	4,615,747	20%
31	Mcdonalds Restaurants Ltd	4,553,544	4%
32	Waitrose & Partners	4,496,134	17%
33	Argos Ltd	4,190,930	12%
34	Sunlife	4,181,786	16%
35	Saga Holidays Ltd	4,171,052	25%
36	Carphone Warehouse	4,103,311	38%
37	Paddy Power	3,830,113	29%
38	Grey Technology Ltd	3,732,060	14%
39	British Airways Plc	3,478,280	24%
40	Specsavers Optical Group Ltd	3,430,169	11%
41	Vauxhall Motors Ltd	3,342,202	14%
42	Shop Direct Home Shopping Ltd	3,229,520	9%
43	Uktv	3,201,436	25%
44	Betfair Ltd	3,176,125	29%
45	Scs Furniture Stores	3,135,291	12%
46	Amazon (Uk) Ltd	3,125,081	4%
47	Camelot Group Plc	3,010,365	6%
48	Hutchison 3g Uk Ltd	2,992,961	23%
49	Tui Group	2,902,822	14%
50	Bradford Exchange Ltd	2,901,123	22%
51	P&o Cruises Plc	2,765,074	19%
52	Damart	2,645,937	24%
53	Homebase Ltd	2,628,794	20%
54	Peoples Postcode Lottery	2,483,319	7%
55	Betway Ltd	2,442,244	40%
56	Chums Ltd	2,432,528	21%
57	Debenhams Plc	2,339,479	16%
58	Huawei Technologies Co Ltd	2,299,222	13%
59	Facebook	2,289,691	17%
60	Cotton Traders Ltd	2,190,397	14%
61	Post Office Ltd	2,103,830	20%
62	B&q Plc	1,982,852	7%
63	Rolex Sa Ltd	1,888,673	34%
64	Sky Betting & Gaming	1,831,893	11%
65	Actegy Ltd	1,795,098	21%
66	Matalan Ltd	1,726,446	12%
67	Easyjet Airline Co Ltd	1,724,174	11%
68	Aviva Plc	1,695,520	8%
69	Lv Group	1,690,780	9%
70	Harveys Furnishing Group Ltd	1,605,726	14%
71	Renault Uk Ltd	1,568,247	6%
72	Halifax Plc	1,562,174	4%
73	Vax Appliances Ltd	1,538,338	11%
74	Samsung (Uk) Ltd	1,529,506	4%
75	Chanel Ltd	1,511,633	10%
76	Gocompare Com	1,495,759	9%
77	Harrington & Byrne Ltd	1,460,608	48%
78	Google Com (Us)	1,457,097	4%
79	Jaguar Land Rover Ltd	1,443,721	7%
80	Wickes Building Supplies Ltd	1,398,150	15%
81	Itv Plc	1,393,760	8%
82	Volkswagen Uk Ltd	1,374,595	6%
83	Plumbs Ltd	1,369,325	13%
84	Ford Motor Company Ltd	1,350,212	5%
85	Bensons Bedcentres Ltd	1,264,480	8%
86	Lloyds Bank Plc	1,249,612	4%
87	Peugeot Motor Co Plc	1,248,918	7%
88	Tesco Mobile Ltd	1,241,479	6%
89	Lionsgate Entertainment Corporation (Us)	1,232,387	13%
90	Sharps Bedrooms	1,220,052	8%
91	Channel 4 Tv Co Ltd	1,199,831	7%
92	Now Tv	1,166,598	4%
93	Hyundai Car Uk Ltd	1,139,602	7%
94	Universal Pictures Limited	1,125,301	5%
95	Talktalk Group	1,079,930	5%
96	Fred Olsen Travel	1,079,722	24%
97	Hillarys Blinds	1,075,846	8%
98	Studiocanal	1,035,461	10%
99	Nissan Motor Gb Ltd	1,026,629	5%
100	Jet2 Com Flights	1,014,566	5%