Discover the effectiveness of news brands

Top 100 advertisers

The biggest spenders in news brands over the last 12 months, looking at the total amount spent in news brands and their share of voice against other media (regional newspapers, digital, magazines, television, outdoor, direct mail, radio and cinema)

Source: Nielsen Addynamix 1 Feb 2019 to 31 Jan 2020

Rank 

 

Advertiser

£ spend in newspapers

% total ad spend
1 Amazon logo Amazon (Uk) Ltd 30,235,115 18.58
2 British Sky Broadcasting Ltd Sky Uk Ltd 29,082,653 15.05
3 Audible-logo Audible Co Uk 20,224,694 67.92
4 imagine-cruising Imagine Group Ltd 19,667,527 96.32
5 BT new 310 Bt Ltd 17,194,581 18.99
6 ALDILogo Aldi Stores Ltd 15,019,599 26
7 Vodafone logo Vodafone Ltd 14,991,806 20.02
8 Netflix 300 Netflix Inc (Us) 14,378,930 40.39
9 Tesco logo Tesco Plc 14,238,865 17.8
10 EE 310 Ee Ltd 14,227,896 22.67
11   Lidl Uk Gmbh 14,022,238 25.1
12   Camelot Group Plc 13,737,878 18.72
13   Sainsburys Supermarkets Ltd 13,051,275 22.25
14   Asda Stores Ltd 13,035,872 19.51
15   Ladbrokes Coral Group Ltd 12,727,119 26.67
16   Marks & Spencer 12,586,320 23.01
17   Dfs Furniture Co Ltd 12,566,996 20.91
18   Reader Offers Ltd 11,327,248 91.58
19   Wm Morrison Supermarkets Plc 10,843,587 29.65
20   Net A Porter Group Ltd 9,271,327 96.81
21   Trailfinders 9,198,088 87
22   Bp Plc 8,903,813 20.05
23   Madrid Destino Cultura Turismo Y Negocio (Spain) 8,740,688 88.23
24   Tui Group 8,468,340 14.81
25   Huawei Technologies Co Ltd 7,926,982 21.41
26   Carphone Warehouse 7,808,829 40.02
27   Jet2 Com Flights 7,401,917 17.43
28   Health Lottery 7,332,418 77.96
29   Iceland Frozen Foods Plc 6,900,618 26.94
30   Hm Government 6,227,275 12.86
31   Mcdonalds Restaurants Ltd 6,214,382 4.22
32   Instituto De Empresa (Spain) 6,163,985 63.77
33   Boots Uk Ltd 6,008,825 17.78
34   Shop Direct Home Shopping Ltd 5,833,509 21.85
35   William Hill Bookmakers 5,715,789 32.21
36   Dsg Retail Ltd 5,635,466 12.38
37   O2 Uk 5,626,970 12.03
38   Wilko Retail Ltd 5,576,772 44.4
39   Hutchison 3g Uk Ltd 5,553,468 13.43
40   Dubai Corporation Of Tourism & Commerce Marketing 5,405,830 57.01
41   Betfair Ltd 5,046,194 30.66
42   British Airways Plc 4,998,485 20.52
43   Israel Government Tourist Office 4,961,646 55.82
44   B&q Plc 4,812,044 16.2
45   Music Robot 4,717,524 64.69
46   Vitabiotics Ltd 4,696,814 53.9
47   Cooperative Food 4,500,577 19.35
48   Grey Technology Ltd 4,473,403 22.74
49   Apple Uk Ltd 4,421,844 3.33
50   Matalan Ltd 4,349,497 28.76
51   Sandals Holiday Resorts 4,313,959 69.15
52   Now Tv 4,133,820 11.02
53   Saga Holidays Ltd 4,123,413 66.86
54   Talktalk Group 4,116,537 14.28
55   Fidelity Investment Services Ltd 4,099,584 64.04
56   Specsavers Optical Group Ltd 4,071,774 12.7
57   Virgin Media 4,043,179 8.95
58   Lionsgate Entertainment Corporation (Us) 4,041,543 16.62
59   P&o Ferries Ltd 4,022,412 55.01
60   Paddy Power 3,966,655 16.83
61   Tesco Mobile Ltd 3,882,707 17.8
62   Mail Media (Usa) 3,845,241 99.94
63   Scs Furniture Stores 3,813,446 12.88
64   Betway Ltd 3,778,902 40.05
65   Plusnet Ltd 3,748,361 19.94
66   Motor Easy Ltd 3,739,995 95.09
67   Loreal Paris 3,669,803 7.33
68   Procter & Gamble Ltd 3,642,089 2.37
69   Argos Ltd 3,633,213 9.92
70   Waitrose & Partners 3,540,135 18.13
71   Itv Plc 3,463,146 9.15
72   Damart 3,438,885 76.86
73   Universal Pictures Limited 3,339,832 9.71
74   John Lewis & Partners 3,328,577 10.14
75   Argyll Club 3,327,938 78.75
76   Audi Uk Ltd 3,313,005 9.12
77   Ford Motor Company Ltd 3,208,133 6.12
78   Environment & Energy Helpline 3,129,084 98.92
79   Travelbag Plc 3,092,586 69.04
80   Jd Williams & Co Ltd 3,087,212 12.42
81   Chums Ltd 3,047,818 83.46
82   Debenhams Plc 3,025,268 21.59
83   Smart Energy Gb 3,008,377 14.57
84   Hsbc Bank Plc 2,992,691 17.01
85   Screwfix Direct Ltd 2,934,937 48.45
86   Halfords Plc 2,926,042 32.39
87   Visa International Service Association 2,895,297 12.12
88   Emirates Holidays 2,886,471 92.21
89   Richemont Group (Switzerland) 2,874,357 40.38
90   Furniture Village Ltd 2,836,240 14.03
91   Easyjet Airline Co Ltd 2,834,681 10.43
92   Loveholidays Com 2,779,560 85.74
93   Cv Library Ltd 2,763,220 61.72
94   Volkswagen Uk Ltd 2,742,272 6.94
95   Prai Beauty 2,585,114 97.13
96   Bradford Exchange Ltd 2,581,143 57.06
97   Kinleigh Folkard & Hayward 2,552,926 90.99
98   Lastminute Com Group 2,509,576 88.94
99   Boa British Olympic Association 2,481,263 98.92
100   Virgin Holidays Ltd 2,451,957 31.37

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