Approach (ad liking) is 27% higher on newsbrand sites

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Source: Context matters

The Context matters study found that...

  • Left brain long-term memory encoding is 21% stronger on premium sites than during general free browsing and 42% stronger than on social media
  • Right brain long-term memory encoding is 13% stronger on premium sites than during general free browsing and 9% stronger than on social media
  • Engagement (personal relevance) is 50% higher on premium sites than during general free browsing and 29% higher than on social media
  • Emotional intensity is 25% higher on premium sites than during general free browsing
  • Ads on social media elicite stronger levels of brain response than ads encountered during general free browsing - except for left brain memory encoding (for words and detail)
  • Ads in premium environments elicit stronger levels of response than ads encountered during general free browsing and outperfor social on all metrics except attention

Read the full story here.