60% of newspaper readers do not consume any other media at the same time as reading newspapers



Source: The battle for attention

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Our analysis shows that..

"National print newspapers come out on top when it comes to people regularly putting time aside for them; feeling a personal connection with titles; giving people something to talk about; and readers feeling trust in the content - all of which are drivers of attention.

Using the data collected and the correlations from the analysis performed, an attention equation was created: Attention = solus media + (multimedia x high focus)..."

Read the full story here.