From recall to action
News brands’ multiplatform scale and reach are staggering: campaigns across print and digital capture a UK audience of 45 million adults every month.
However, ad spend is migrating to digital at a faster pace than readers, with 19 million readers of printed news brands a month and a print-only audience of 5 million.
Are brands missing out on the unique strengths and opportunities of print? What does each medium do best?
More RAMetrics analysis
Yes — but big doesn’t always mean best. See how different sizes pack a punch in this deck.
Both are key pillars of effective advertising — here’s how news brands help you achieve short- and long-term brand objectives.
