Have you ever wondered how image-based ads perform differently to price-based ads? Whether ads on right hand pages beat ads on left hand pages? Or how digital news brand ads compare to print ads?
Do you need proof that bigger ads score better with consumers than smaller sizes? Or are you planning a strategy based on specific days of the week and want to know what benchmarks you should assess the campaign against?
Well, we can help.
Newsworks has partnered with RAMetrics, which tests hundreds of ads and articles a year across multiple measures, to provide a series of benchmarks that help you understand how news brand ads are likely to perform. In each case, we can look at the latest statistics so your info is bang up to date. We will also take a look at how some measures have changed over time – we know, for example, that both print and digital news brand advertising is becoming more effective over time.
Of course, the major variable for any ad performance is the strength of the creative idea and there is a wide variation in scores as a result. The RAMetrics data allows us to show the average performances so that we can understand the impact of a range of media factors beyond the creative itself.
We are publishing a series of stories investigating topics such as image versus price, performance by size and position in the paper, which are posted below. Just click on the relevant image and the link will take you to a short analysis and accompanying charts.
If you have any specific queries that you think we can help you with, please do not hesitate to email [email protected].
RAMetrics analysis
Does size matter? Is bigger better? We’ve always known, always had a gut-feeling about the answer to this question – but now we have proof.
Using the RAMetrics database, which tests hundreds of UK news brand ads and content marketing case studies, we have done our own comparison to see how content marketing stands up to news brand advertising.
What are the roles of price-based ads and image-based ads in print?
This analysis using the latest RAMetrics data will help you decide whether text or images (or both!) is right for your campaign
According to the latest TouchPoints survey, two-thirds of the population admit that they’re more aware of personal finance than they used to be and therefore financial advertising is a crucial source of information.
Over the last decade we have seen shopping habits evolve, be it due to self-service tills, contactless payments or online shopping. Similarly, supermarket retailers have been successfully diversifying their offerings to provide services such as telecoms, non-grocery retail and even finance.
People born in the late 1970s are the last generation to have grown up prior to the popularisation of digital culture. From zoom meetings to online shopping, it’s completely revolutionised our day-to-day lives and changed the way we do business and how we communicate with each other.
Newspapers have a long-established relationship with the motors industry, whether it’s reporting on motorsports, carrying car ads or testing and reviewing new models. One of the world’s most iconic press ads is a “Lemon”.
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It has been a long-held belief that right hand pages of newspapers are premium locations for advertising. But is that true? Thanks to eye-tracking research from Lumen we have a definitive answer.
From fashion and cosmetics to furniture and fridges, the retail category is all encompassing (in this case, we’re excluding grocers and supermarkets. You can read analysis of the grocery sector here).
Introducing the RAMetrics funnel! An innovative new tool which can help us understand newsbrand ad performance a little better. By looking at how readers interact with print advertising, we can gain insight into the critical moments of truth.