Have you ever wondered how image-based ads perform differently from text-based ads? Do ads on right-hand pages beat ads on left-hand pages? How do digital news brand ads compare to print ads? Do you need proof that bigger ads score better with consumers than smaller sizes?
We can help.
Newsworks has partnered with RAM UK, which tests hundreds of ads and articles a year across multiple measures, to provide a series of benchmarks that help you understand how news brand ads perform. We have also looked at how some measures have changed over time – we know, for example, that both print and digital news brand advertising is becoming more effective over time.
Of course, the major variable for any ad performance is the strength of the creative idea and there is a wide variation in scores as a result. The RAM data allows us to show the average performances so that we can understand the impact of non-creative factors.
Below are a series of stories featuring some succinct analysis and accompanying charts available to download.
If you have any specific queries that you think we can help you with, please get in touch.
RAMetrics analysis
Yes — but big doesn’t always mean best. See how different sizes pack a punch in this deck.
Both are key pillars of effective advertising — here’s how news brands help you achieve short- and long-term brand objectives.
How can advertisers best harness news brands’ multiplatform opportunities? This deck shows you how print and digital work throughout the marketing funnel.
