How to maximise your campaign profit return on investment (PROI)
We know that delivering the best possible PROI from advertising is top of everyone’s agenda, as profit is fundamental for the success of any business.
We’ve created a tool to help media planners find the optimum level of investment for both print and digital newsbrands, as a proportion of the total annual media budget, for a range of categories and budget levels.
Multiple studies prove the effectiveness of multi-platform news brand campaigns. Below we show the recommended news brand print and digital split.