Platform: Email newsletters
Dates: 1-24 December 2019
In the run-up to Christmas, Whistles sponsored The Telegraph’s Stella Daily email newsletter to promote the contemporary fashion brand as the destination for Christmas gifts and showcase key items from the AW19 collection.
The Stella Daily newsletter is enjoyed by thousands of women who want a daily fix of fashion, beauty, shopping inspiration and more. The Whistles campaign tapped into these passions and regular reading habits, by using an advent calendar mechanic to reveal a daily gift. These included spa days, personal shopping experiences and even a year’s supply of shoes.
The creative, which ran from 1-24 December in the middle of the newsletter, encouraged readers to click through to win the day’s prize and also subscribe to Whistles.