Partnerships

TENA – The Last Taboo

Guardian Labs partners with TENA on a multi-platform campaign aimed at breaking taboos and challenging perceptions.

Brand: TENA
Platform: Multi-platform
Dates: 2020  

  • Part of TENA’s wider ‘I Will Be Me’ campaign, the partnership aims to create a heathier and more open conversation about incontinence.
  • Content includes a video - which is both funny and frank - featuring a trio of female comedians discussing incontinence and the impact it has on a person’s life.
  • The video is accompanied by four diary entries from a group of female voices who write about what it is like living with incontinence. The first articles, from Louise Court and Jane Simpson, ran in Guardian Weekend, with the remaining diary entries scheduled to appear online and in print within the supplement over the coming months.
  • Supporting online features include articles on how to look after your pelvic floor and regaining bladder control.
  • In the upcoming months, the campaign will also include several online articles and another video featuring the trio of comedians.

 You can view the full campaign here.

Hannah Ohm Thomas 15/04/20

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