Partnerships

20th Century Fox: Bohemian Rhapsody

Mail Metro Media bands together with 20th Century Fox to create the first ever Metro musical cover wrap, promoting the release of the electric Queen biopic.

Brand: 20th Century Fox
Platform: Print
Dates: 24th October 2019

  • A specially created musical cover wrap of Metro newspaper, which played the infamous Queen track Bohemian Rhapsody when opened
  • Papers were hand-distributed by Freddie ‘look-a-likes’ to 5,000 commuters at London’s Liverpool Street and Waterloo stations
  • Commuters also received clip-on replica moustaches, which had been produced for sales in aid of the Mercury Phoenix Trust which fights AIDS worldwide

You can view the full campaign here.

04/11/19

Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

Newsworks
3rd Floor
3 Marshalsea Road
London
SE1 1EP

Phone:
0203 949 7470

Email:
info@newsworks.org.uk

Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never