A bumper shortlist of summer campaigns fought all week over top spot, but there could only be winner. With its campaign to make finance more inclusive, our voters have named Zilch July and August’s ad of the month
The financial services company’s multi-platform campaign made a splash at the end of August by taking over the entire inventory in the print edition of Metro with mysterious green creative. The campaign, which also used active wrap online, was booked directly with Mail Metro Media through dmg ventures.
Kirsty Spickett, SVP marketing at Zilch, commented on the win, saying: “We’re thrilled to be recognised as not only July’s but also August’s ad of the month for this initiative, which is the first activation in Zilch’s Get the Credit You Deserve campaign. At Zilch, we’re committed to eliminating the cost of consumer credit — for good.
“This recognition affirms that our message of financial inclusion is resonating. I’m proud of the whole team at Zilch for making this impactful campaign a reality.”
See all eight shortlisted ads for July and August’s ad of the month poll here.