Thursday’s session spoke about how journalism is vital for people, society and brands in alignment with the7stars’ philosophy around freedom
The panel featured The Guardian’s head of editorial innovation Chris Moran, the7stars’ strategy director Sabrina Francis and the agency’s head of trading David Counsell.
The event covered how advertisers can play an important part in the sustainability of journalism, helping to support a democratic free press and a fairer society and making sure people – including their consumers – have the freedom to access to a well-rounded media ecosystem that includes trusted, quality content.
The positive effects for readers and society are coupled with the effectiveness and business growth that advertising in quality, trusted ad space such as news brands provides, particularly when it comes to attention and reach.
If you are interested in hosting a journalism matters session at your agency, please get in touch with Newsworks agency and client services director Niki West.