The new luxury channel on the news brand’s website will update daily with high-end lifestyle advice
In response to increased demand from readers and advertisers, The Times is launching a new luxury website, bringing an array of lifestyle products and services selected by The Times award-winning journalists.
Available from 9 November, The Times Luxury channel will sit alongside well-established channels such as Times Politics, Business and Sport.
Curated by LUXX editor in chief, Kate Reardon, the new channel will offer all of LUXX’s glamour and escapism combined with its signature intellectual rigour.
Drawing upon a wealth of Times experts and writers, such Anna Murphy, Hugo Rifkind, Jess Diamond and Tom Whipple, as well as industry specialists such as Nick Vinson and David Green, the channel will offer intelligent, informative and entertaining content, engaging with ideas and individuals as much as with luxury items.
Stories on the channel will be updated on a daily basis including the best of the print edition and Times LUXX reports, creating an exclusive continuous luxury content offer on The Times’ website and social media channels.
Like its print equivalent, The Times Luxury channel will cover all areas of the luxury market. The channel will sit outside of The Times’ paywall, making it accessible for all readers globally.
The launch will also see the introduction of The Times Luxury Events, an exclusive series of editorially curated events targeted at Times subscribers who have proven engagement with the luxury market.
The invitation-only experiences will offer unique access to The Times’ editorial teams and expert contributors for the brand’s most discerning readers.
Kate Reardon, editor of LUXX Magazine, said: “The Times Luxury channel will bring all of the content for which LUXX has become famous to a continuous digital channel for the first time.
“With fresh, daily content as well as the best of the magazine it massively increases our luxury output and our engagement with affluent audiences.”
Caroline Tredget, commercial director at The Times & The Sunday Times, added: “LUXX as a print proposition has generated fantastic commercial success and, by extending this luxury content proposition across print, digital and events, we can help brands to reach and engage with their buyers in a consistent and interactive way, in a beautiful, curated and brand safe environment.”