The publication challenges the agency community to swap unwanted clothes for new ones at its Swap-Up Pop-Up.
Looking for a new outfit? Then look no further, The Independent is joining the sustainable fashion movement and launching a Swap-Up Pop-Up. The pop-up will tour the agency community over the next three weeks, so that you can swap clothes with people from across the industry.
Simply bring the clothes you want to donate on the day and for every item, pick out a new item in return. View more info and an overview of the rules.
In a Q&A with lifestyle editor Harriet Hall, she discusses how sustainable fashion has now become “a thing” and that everyone is encouraged to do their bit. This is something The Independent feels strongly about and so does its readers – a recent study showed that 1/3 of publication’s readers are eco-ambassadors. Readers want to make the right lifestyle choices to help the environment and we wanted to do something that helps support this.
For tips on how to navigate the complex terminology of sustainable fashion, check out key pieces in the Indy/Life section on independent.co.uk.
Tomorrow, the team will be at Mindshare – so watch this space for updates.