News & Opinion

The Independent launches new campaign focusing on the ‘unheard voices’ of Brexit

The publisher calls for ‘agenda-free’ journalism ahead of the People’s Vote's Let Us Be Heard march.

Ahead of the march on the 19 October, the multi-platform campaign by Hey Human shines light on those who haven’t had their voices heard in mainstream media, in the Brexit debate.

The campaign uses images of people holding handwritten views on boards and aims to position The Independent as the UK’s free-thinking news platform.

Head of Consumer Marekting at The Independent said: "There has never been a greater need for agenda-free and trustworthy journalism, which invites conversation instead of offering rhetoric.

"Brexit has proved one of the most divisive issues of our time and, regardless of how people voted in the referendum, we believe that everyone deserves a say on the final deal. Hey Human’s campaign will remind readers of the unique USP of The Independent by providing a platform for the unheard and unexpected voices and opinions of Brexit." 

The campaign is part of The Independent’s efforts to secure a second referendum. They currently have 1.3 million signatories calling for a second vote.

If you are joining the Let Us Be Heard march on 19 October, watch out for The Independent team who will be handing out placards and setting up mobile banner-making stations for the public.

Source: Campaign

by Hannah Ohm Thomas 03/10/19

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