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The Daily Telegraph’s digital subscription numbers surpass print for the first time ever

“A huge milestone in our evolution and I couldn’t be prouder of everyone in the company” tweeted Chief Executive Nick Hugh. 

The news brand now has 420,000 paying subscribers. 

Talking to Press Gazette, a spokesperson from the paper said that digital subscriptions are growing at their “fastest rate ever; double what it was last year”.

Referring to the speedy growth in subscription, Hugh told Bloomberg : “To be able to grow at that rate should give great comfort to the market that actually we will very soon be able to demonstrate a very clear sustainable path to ongoing growth.”

Subscriptions now stand at £2 per week for the digital version only, £3 that includes a digital copy of the newspaper and a seven-day print subscription costs £11.50. And earlier this year, it launched a sports only digital subscription package that costs £1 per week.

Looking to the future, the news brands has set a target of reaching 10m registered users and 1m paid subscribers by 2023.

 Source: Press Gazette

by Hannah Ohm Thomas 06/12/19

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