Think you could pick this peck of peppers? As part of their ‘Aldi Price Match’ ad campaign, Tesco teamed up with the Mirror to challenge readers to find the peppers hidden throughout Wednesday’s print edition
Using the creative and technical opportunities of both print and digital, eagle-eyed Mirror readers were then given the chance to win a £100 Tesco voucher by following the QR code on the inside back page.
Created with a tight turnaround between the editorial, design and commercial teams, the campaign was a first for the Mirror, with the concept of a picture hunt ad developing from a single page to throughout the entire newspaper.
The print campaign was also complemented by digital wraps on the Mirror’s website on the same day. The wraps challenged online readers to find a blueberry in a sea of aubergines.
Emma Callaghan, sales and invention director at Reach Solutions, said: “This is a fantastic example of what can be achieved when our commercial and editorial teams work closely together to create a fun, engaging idea and a campaign that ran seamlessly across our digital and print platforms.
“We hope our readers and users had as much fun finding the peppers and blueberries as we had in hiding them!”