Using the campaign’s branded colours and an energetic design layout to capture readers’ attention, the creative wrap planned by OMD Group UK promotes a night full of comedy from an all-star line-up to raise money for Cancer Research UK.
The wrap features celebrity comedians and presenters lining up to take on ‘The Big C’, with special episodes from Celebrity Gogglebox and Don’t Look Down lending their support.
The joint national fundraising campaign from Cancer Research UK and Channel 4 aims to speed up life-saving cancer research, currently funding 64 treatment and preventative projects. The research funded could help see 3 in 4 people in the UK survive their cancer by 2034.
The fight continues, Stand Up To Cancer is a joint national fundraising campaign from Cancer Reacher UK And Channel 4 that brings the UK together to speed up progress in life-saving cancer research.
64 research projects have been funded, from transforming radiotherapy into an anti-cancer weapon, to developing new ways to stop cancer cells from spreading, the charity supports 64 clinical trials and research projects that will help bring new treatments and technology to people with cancer – saving lives. The research funded will help see 3 in 4 people in the UK survive their cancer by 2034.