Ozone’s shareholders announce a new wave of funding for the publisher joint venture following another year of significant growth
Ozone, the UK’s premium digital advertising platform built for brands by publishers, saw advertising revenue increase by 61% in 2022, outpacing the 7.4% AA WARC forecast for online display advertising by more than eight-fold.
On the advertising side of Ozone’s business, brand count increased by 48% year on year, with retained brands spending 103% more on average, per campaign. The introduction of new display and video formats – such as Ozone Stories and Premium Only Video pre-roll, has helped Ozone further diversify trading partnerships across network agency groups and independents alike.
In the past year Ozone has won many industry accolades including Media Week’s Sales Team of the Year and Media Brand of the Year, The Media Leader’s Technology Company of the Year, The Marketing Society’s Best Scale-Up Business and Digiday’s Best Publisher Platform.
The great year of business performance has now been underpinned by additional investment from Ozone’s existing shareholders, enabling the business to fast track development of its product and service offering for advertisers and tools and analytics for publishers.
Commenting on the new investment, Martin Harriman, Ozone’s chair said: “Following an impressive twelve months, our shareholders have invested further in Ozone to accelerate the profitable growth plans of the business. Not yet five years old, the new investment reinforces the board’s view of Ozone’s critical role in creating a sustainable future for journalism and editorial content, as well as the digital advertising ecosystem at large.”
Damon Reeve, CEO, Ozone, said: “We’re delighted to have started 2023 with an even deeper commitment from our founding publishers. The investment enables us to build on the exceptional performance we’ve seen in the past 12 months, and focus on delivering better service, products and tools to our advertiser and publisher partners.”
Read more on Ozone’s website here.