Allan will speak about the news industry’s unprecedented ‘All together’ campaign, working with the government to give readers vital information during the pandemic
Casting their minds back to Easter 2020, the panel will discuss the origins and challenges of creating an industry-wide campaign across multiple rival publishers in just seven days, how news brands were well placed to be able to spearhead such a project and more.
With ‘All together’ bringing together more than 600 national and local news brands, reaching more than 40 million readers and still going strong 18 months later, the panel aims to inspire agencies with the art of the possible.
The session will be live on Thursday 23 September, with Allan speaking alongside News UK’s group chief commercial officer Dominic Carter and Telegraph Media Group’s managing director, partnerships Jo Lawrence.
You can sign up to watch the event here.