Allan speaks to InPublishing editor James Evelegh about the importance of commercial collaboration across the news brand industry, Newsworks’ plans for the future and much more
In the podcast, Allan talks about raising awareness of blocklists, challenges in shifting the perceptions of younger media planners, the importance of the improving diversity and inclusion, plus what to look out for from Newsworks over the next six months.
Evelegh also delves into Allan’s experiences working both agency- and client-side, finding out what has changed over time as the media mix becomes ever more complex with developing technology.
And finally, hear what Allan does to relax away from the Newsworks hustle and bustle and which boxset she recommends you put on your watchlist next.
Listen to the full episode of The InPublishing Podcast with Jo Allan here.