Engagement, ad recall and purchase intent: three key metrics that matter to advertisers. Using RAMetrics data, Newsworks business analyst Jennifer Schooling shows how news brands have become more effective in all three of these areas over the past decade – read more here.
Elsewhere, in this week’s ’10 minutes with’ interview, PA Media’s effervescent junior sports reporter Sunny Badwal talks about his favourite news brand scoop, the role of sport throughout his life and the importance of being curious. Click here for more.
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