UK national news brands are finalists in four categories celebrating excellence in world media
In the awards’ 86th year, UK publishers are up for awards in categories ranging from brand awareness and reader engagement to data and product development.
The four UK national news brand finalists are:
- Reach — ‘Liz Truss and the Lettuce’ (best brand awareness campaign)
- The Guardian — ‘A Climate-Themed Campaign to Engage Guardian Supporters’ (best idea to encourage reader engagement)
- The Telegraph — ‘How The Telegraph Are Using Puzzles to Crack the Subscription Conundrum’ (best subscription niche product)
- News UK — ‘New Performance Measurement Toolkit for The Sun’ (best internet data dashboard and reports)
The worldwide winners will be revealed in New York on 26 May at the Harvard Club, where INMA will be hosting its week-long World Congress of Global Media event.
Read more here.