- UK news brand sector* now reaches 49 million people a month, 47 million a week and 34 million people a day
- Online national readership surpasses 40 million people a month and tops 20 million daily
- Daily readership of online national news surges by 3 million daily readers
Quality UK journalism is being read by more people than ever before, with an extra 3.2 million daily readers compared to a year ago (2019 v 2018).
The latest data released by PAMCo shows that the daily audience number across the industry – which includes national and numerous regional news brands – now totals 34 million readers, which is growth of 10% year-on-year.
National news brands’ combined audience (print and digital) now sit at 46 million people a month and 27 million daily readers.
The report’s numbers also show that digital monthly readership has surpassed 40 million across the UK’s national news brands, overtaking Google’s number for first time.
On a daily basis national online readership now reaches 20 million people, demonstrating growth of nearly three million compared to the previous year.
In January the Advertising Association/WARC expenditure report reveal that advertising revenue across national news brands rose by 0.4% year-on-year to £234 million, in the third quarter of 2019. Encouragingly, that was the second consecutive quarter of growth for the national news industry.
Tracy De Groose, Executive Chair of Newsworks, said: “Against a backdrop of Brexit, climate change and the current coronavirus pandemic, we are living in unprecedented and anxious times and the news industry is playing a vital role in people’s lives by providing information and advice they can rely on. Amid a growing awareness of the pervasiveness of fake news and misinformation the nation’s appetite for trusted news is at an all-time high.”
PAMCo 1 2020
|Monthly (000s)||YoY change||Weekly (000s)||YoY change||Daily (000s)||YoY change|
|National news brands||46,358||4.7%||2,081||42,479||5.1%||2,075||26,554||5.6%||1,417|
|National news brands (DIGITAL)||40,297||11%||4,044||35,770||13%||4,106||19,907||17%||2,871|
|National news brands (PRINT)||24,767||-8%||-2,163||20,095||-9%||-1,932||10,548||-11%||-1,364|
|The Ozone Project (First PAMCo data release)||42,622||N/A||33,560||N/A||19,450||N/A|
|Facebook (incl. Messenger, WhatsApp & Instagram)||43,724||5%||2,044||40,085||5%||1,973||29,365||3%||822|
Notes to editors
News sector*: Daily Star, Evening Standard, Daily Express, i, The Independent, Daily Mail, Metro, Daily Mirror, The Sun, The Guardian, The Daily Telegraph, The Times, Sunday People, Sunday Telegraph, Sunday Times, Observer, Sunday Express, Sun on Sunday, Daily Star Sunday, Sunday Mirror, Mail on Sunday, The Herald, The Scotsman, Yorkshire Post, Daily Record, Birmingham Mail, Bristol Post, Burton Mail, Cambridge Evening News, Coventry Telegraph, Daily Post, Derby Telegraph, Grimsby Telegraph, Huddersfield Daily Examiner, Hull Daily Mail, Leicester Mercury, Liverpool Echo, Manchester Evening News, Newcastle Journal, Nottingham Post, Shropshire Star, South Wales Echo, South Wales Evening Post, Stoke The Sentinel, The Chronicle, The Gazette, The Herald, Western Mail, West Midlands Express & Star, Western Daily Press & Western Morning News, Lancashire Evening Post, The Daily Echo – Bournemouth, The Star (Sheffield, Doncaster), Portsmouth News and Sports, Oxford Mail, Southern Daily Echo, Swindon Advertiser, The Argus – Brighton and York – The Press.
About PAMCo: The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. We are responsible for the new joint industry currency (JIC) called PAMCo – Audience Measurement for Publishers in place of NRS data. For more information: https://pamco.co.uk/
For more information:
Rupert Smith: 07786 665266 / [email protected]