Mail Metro Media teamed up with organic herbal wellbeing company, Pukka Herbs, to deliver its first ever podcast for Pukka’s latest campaign, ‘Turmeric Active’.
‘The Wellness Connection’ is a podcast series, hosted by top food, wellbeing and lifestyle blogger, Jasmine Hemsley. During the six-part series, Jasmine talks to six wellbeing influencers and experts from different disciplines to explore how we, as individuals, can begin our journey towards creating balance and connection to ourselves.
Karel Vandamme, CEO of Pukka Herbs said: “Our campaign centres on inspiring a naturally healthy and active lifestyle, whilst offering support and guidance from Pukka and our herbal creations, such as Turmeric Active, which has been expertly blended to support people wherever they are on their wellbeing journey.”
Dominic Williams, executive director for advertising at Mail Metro Media added: “We reach 82% of all millennials, making us the perfect partner for Pukka to drive brand awareness and trial of Turmeric Active tea with its target market. As 71% of Mail Metro Media’s audience also enjoys living a healthy lifestyle, we’re thrilled to be able to deliver such relevant and engaging content for them across our platforms.”
Other aspects of the partnership include national Brand To Hand™ sampling of 200,000 Pukka Turmeric Active tea samples in high footfall areas of the UK and display ads running in Metro newspaper as well as MailOnline and Metro.co.uk.
Listen to the first two episodes of ‘The Wellness Connection’ podcast here.