Recently released Ipsos iris data shows reader engagement with digital news brands was up against the average across the entire four-day celebratory weekend, peaking on Sunday with an audience 14% larger than on average Sundays*
Across the Jubilee weekend, a total of 750,147,217 minutes were spent reading national news brands online, with 195 million minutes spent on Sunday alone — a 12% uplift compared to the average. Page views were also up 11% relative to the Sunday average, with more than 80 million across the day.
High engagement also continued into Monday, with an audience 12% larger than the average for that day of the week.
The figures follow extensive coverage of the Jubilee by news publishers, with in-depth reporting of the festivities themselves accompanied by special features on the Queen’s reign in the run up to the event. Brands also got out the bunting for the monarch, producing tactical ads that chimed perfectly with the party mood of the nation.
*Average since Ipsos began reporting in September 2021
© Ipsos, Ipsos iris Online Audience Measurement Service, 2nd June – 5th June 2022, National News Brands*, all adults age: 15+, UK
*Note: Custom defined list by Newsworks