He takes over the role from Elizabeth Fagan.
Chief Executive Officer of Just Eat and CEO designate of Moneysupermarket will become President of ISBA.
Duffy brings ample experience from innovative, digitally-led businesses across multiple industries, which will be invaluable to ISBA’s future development.
This appointment is a significant one for ISBA, at a time when the marketing and advertising industry is changing rapidly in the wake of the COVID-19 crisis.
ISBA’s Director General Phil Smith commented: “I’m thrilled that Peter has agreed to serve as ISBA’s next President.
“There’s never been a time when there have been more challenges and opportunities for our sector.
“Peter’s track record makes him uniquely qualified to help us provide the leadership and effective representation that advertisers need.”
Peter Duffy added: “I am delighted to be able to support Phil and the team at ISBA.
“I have been impressed with how ISBA has been championing positive change in the industry and am looking forward to working with its members to continue this important work.”