In his latest blog for INMA, Newsworks content and social media executive Lewis Boulton showcases some of the best creative in news brands celebrating the Queen’s record-breaking reign
The United Kingdom has never seen it before and we’ll likely never see it again in our lifetimes: The Queen is marking her 70th year on the throne with Platinum Jubilee celebrations, with Britons given a four-day weekend at the start of June to join in the festivities.
By the time this blog post is published, millions up and down the British Isles will have taken part in street parties, watched the Trooping of the Colour and hopefully enjoyed some beautiful summer weather!
We’ve seen UK news brands become key places for brands to take part in the national conversation as readers invest themselves in the mood of the country. Last year’s European football championships are a perfect example of just that, with advertisers using genius tactical campaigns that contributed to the national anticipation and pride we felt as England’s team reached the final.
The Jubilee is a very different occasion from last year’s football frenzy, but it’s nonetheless on people’s minds. From pride in the monarch to relishing the opportunity for a special summer shindig with friends and family, the moment gives brands the chance to recognise the Queen’s service and harness the party atmosphere sweeping the nation.
Check out which Jubilee ads received Lewis’s royal seal of approval in his full INMA blog here.