On Thursday 9 June, Newsworks director of research and insight Denise Turner will lead a debate around hard news, keyword blocklists, responsible media investment and more
Joining Turner on stage will be Lloyds Banking Group’s director of marketing communications Richard Warren, trading director at the7stars Michelle Sarpong, innovation director at The Telegraph Karen Eccles and Guardian Media Group’s chief advertising officer and CEO international Claire Blunt.
The risks of inadvertently advertising around harmful content and funding nefarious organisations have been a hot topic since The Times’ investigation in 2017, with ComScore and Newsguard data showing UK advertisers unwittingly spending £110 million a year advertising on misinformation sites.
Alongside this, sensitive subjects such as the pandemic, conflict in Ukraine and climate change have sparked debates around which sorts of content are brand-suitable spaces in which to speak to audiences.
In response to these fears, some brands have avoided placing campaigns around hard news environments entirely, whether through deliberate marketing decisions or accidentally through the use of keyword blocklists.
This panel will discuss how advertisers can mitigate brand safety risks while continuing to take advantage of quality online journalism’s extensive reach, engaged audiences and contextual relevance.