The publisher sets its sights on a daily news podcast, inspired by the “voice of the paper”.
The Evening Standard’s editorial column known in newspaper terms as ‘The Leader’ has been one of the most influential voices in London for nearly 200 years. Now you can hear it.
‘The Leader‘ is a major new daily podcast from the newsroom of the Evening Standard, produced by an audio news team which is also developing interactive ‘voice AI’ current affairs content for smart speakers.
Released at 4pm (Monday-Friday), the 15-minute long show brings exclusive opinion and analysis from the paper’s best journalists, including extracts from the column itself.
George Osborne, Editor, Evening Standard said: “Our editorial column has always spoken for our readers – now you can hear it too, I’m excited that the Evening Standard is at the forefront of change – bringing people the news in a different, modern way. In these turbulent times, this podcast will help you stay ahead of the news.”
The podcast will launch as an initial 3-month pilot series during an unprecedented time of upheaval in UK politics. It is being produced by the Evening Standard’s new audio news team, which will provide documentary-style reports, giving listeners some of the first analysis-led coverage of the day’s events.
David Tomchak, Digital Editor-in-Chief, Evening Standard added: “Our audio team have been working on a number of exciting tech, content and commercial opportunities and partnerships over the last 18 months and this podcast will bring together the best of all that hard work.”
Additionally, they are working in partnership with Google to create short form news stories on the assistant and releasing bulletins for Amazon Alexa.
Chris Stone, Executive Producer of Video & Audio, Evening Standard finally added: “London doesn’t stop innovating, and neither do we. Daily podcasts, voice AI and smart speakers provide an opportunity to build interactive, habit-forming relationships with new and existing audiences, and to continue our unprecedented digital growth – in the UK and beyond.”
The Leader launches at 4pm on September 30th. It will feature voices from across the newsroom, led by broadcast journalist David Marsland.
Source: ESI Media