Newsworks Executive Chair Tracy De Groose talks to Campaign about how the ad industry is undervaluing the importance and context of trusted news.
She writes: “There is a paradox at play in the news industry. We are growing. But we are not.
“Over the past decade, news readership has grown by 10%. Two-thirds of those readers are now consumers of digital news. The latest numbers show that 19 million people read a national newspaper online every single day.
“And, in the past year alone, that number has grown by two million readers. Just to reiterate: that’s two million more people a day reading a version of a national news brand online compared with 2018.”