The newspaper industry and government advertising campaign kept the public safe and nation united throughout the Covid-19 pandemic.
Today it was announced that the “All in, all together” advertising partnership is one step closer to winning a Media Week award.
The submission is shortlisted in the category ‘Media collaboration – Covid-19’, which is one of four new awards that has been introduced as a result of the coronavirus crisis. 50% of the proceeds from these entries will be donated to a good cause related to the pandemic.
When the shortlist was announced, UK editor-in-chief at Campaign Gideon Spanier said: “These are uniquely challenging and difficult times for everyone working in UK commercial media, so there is all the more reason to recognise and reward the great work, invention, collaboration and resilience that are the hallmarks of this industry.”
The “All in, all together” partnership brought together national and regional publishers from across the UK to deliver government communications in an intimate, human and compassionate tone that readers can relate to through cover wraps and sponsored content. Find out more about the campaign here.
In total 15 publisher campaigns have been shortlisted for this year’s awards – congratulations to everyone involved!
Media idea – £250k to £1m: Ahead of the Headlines by Mail Metro Media
Media idea – £250k to £1m: Kia – Power to surprise by News UK
Media idea – £250k to £1m: #whereyoushopmatters by Guardian Labs and Starcom
Best use of content – over £250k: #whereyoushopmatters by Guardian Labs and Starcom
Media innovation: Mantis: Using AI to Unlock and Industry Challenge by Reach Solutions
Best use of audio: #whereyoushopmatters by Guardian Labs and Starcom
Best use of media to drive business outcomes: Keep connected by Guardian Labs, The Story Lab and Carat
Media collaboration – Covid-19: In Loving Memory by Reach, Carat and The Story Lab
Media collaboration – Covid-19: “All in, all together” by British news brands, OmniGOV and UK Government
Small collaboration (under £250k): Levi’s Pride by OMD, Queer Britain, The Guardian and gal-dem
Research insight: Life in lockdown by Mail Metro Media
Rising star – media owner: Natasha Acquisto, senior partnerships strategist, Mail Metro Media
Media brand of the year: Mail Metro Media
Sales team of the year: Mail Metro Media
Sales team of the year: Reach Solutions
In addition, the Ozone Project was shortlisted for the media brand of the year award.
You can explore the full Media Week Awards shortlist here.