The association is partnering with Campaign to honour work building towards a net zero economy and more sustainable ways of living in the face of the climate crisis
Entries to the awards will be open to the whole industry, including advertisers, agencies, media owners and tech companies, with the ultimate aim to accelerate work in this area.
With a range of sector-specific categories, there will also be prizes celebrating innovation, such as the most green ad production, media planning process, event and business transformation. The awards will then culminate in Campaign of the Year, with the winner drawn from across all entries.
Entries are now open, with the Early Bird entry deadline on 14 July, standard entries closing on 28 July and shortlists to be announced in September. The winners will be revealed at a lunchtime awards ceremony in early November ahead of Ad Net Zero’s second global summit.
The awards will be chaired by Advertising Association’s president Alessandra Bellini and Ad Net Zero chair, Sebastian Munden, with expert judges from across advertising, business and sustainability.
Bellini, president of the Advertising Association and chief customer officer at Tesco, said: “The increasing urgency of the climate crisis means that the work of Ad Net Zero has never been more important.
“As we look to promote and encourage new ideas for greener advertising, The Campaign Ad Net Zero awards will offer companies – large and small – the opportunity to submit their best work and reinforce the role of advertising in helping to build a net zero economy.”
Sebastian Munden, chair of Ad Net Zero and general manager, Unilever UK & Ireland, commented: “We want these awards to become the leading annual showcase for work which demonstrates the role advertising and communications can play in driving more sustainable ways of living, whether that’s supporting change in business practice or nudging citizens behaviour change more broadly.
“Now is the time to shine with climate-positive messages that inspire and deliver better outcomes: send in your best entries!”
The Ad Net Zero programme was launched in November 2020 by the Advertising Association, ISBA and the IPA, with over 100 advertisers, agencies, commercial media owners and production companies in its membership.
For full details of how to enter and a list of categories, please click here.