Mail Metro Media released their latest research The Green Report last week, which is a follow up to 2019’s successful environmental research, Green Britain.
This latest study delves a little deeper to uncover attitudes, actions and barriers towards being eco-friendly in five different sectors: Food and Drink, Fashion, Beauty, Motors and Holidays.
Whilst concern varies by category and demographic, one universal barrier to purchasing more eco-friendly, is price.
This is especially important when 1 in 4 say that coronavirus makes them less likely to make eco-friendly choices and household finances are likely to be under increasing pressure over the next 12 months.
On a positive note, the report uncovers that our readers are keen to become more eco-friendly and also engage with eco-friendly content.
Luke Hand, head of insights at Mail Metro Media said: “The environment is an important issue to our readers and our business. In this most recent study, we wanted to explore how environmentally friendly attitudes, behaviours and barriers varied by category and to identify what category specific content interests our readers. The results are already proving useful to us and our partners.”