Newsworks’ new trust research – a preview event
Join us for an exclusive preview of Newsworks’ new Trust research on 16 March. Hear from effectiveness expert Peter Field, Wavemaker CEO Kelly Parker and award-winning research agencies Tapestry Research and Map the Territory.
Thursday 16 March
Everyman, Borough Yards, London Bridge
8.45am breakfast, 9.30am presentation, 10.30am panel discussion, 11am finish
Peter Field, effectiveness expert
Kelly Parker, Wavemaker CEO
Ian Wright, co-founder and joint MD of Tapestry Research
Andy Davidson, co-founder of Map the Territory
Trust has never been more important. We talk about it constantly. But do we really understand it? It’s often referred to as one-dimensional and without context, when in fact it is a lot more complex and nuanced. To better understand consumer trust and why it’s so important to brands, Newsworks will unveil new and innovative research, conducted in partnership with award-winning research agencies Map the Territory and Tapestry Research, which shows how brands can build stronger trust through effective media choices. Hear an exclusive preview of the research on 16 March ahead of its release in April.
Effectiveness expert Peter Field will also present new findings from the IPA Databank. In what will be the fifth update of the study, Peter will reveal a trend driven by the growing halo of trust on brands that advertise around trusted journalism, both in print and digital news brands, and how that trend has evolved against the backdrop of the pandemic.
You can register here. Please feel free to share this event with your colleagues and clients.