Newsworks Planning Awards 2018

 

Celebrating the stand-out campaigns that have run in newsbrands over the past year, the Newsworks Planning Awards recognise (and raise a glass to) media agencies’ innovative and creative planning teams.

The 2018 awards attracted a record number of entries, which were whittled down to a shortlist of 44 by a client-agency jury led by Alessandra Bellini, chief customer officer, Tesco.

The winners were announced at a party at the Century Club on Thursday 29 November 2018 and include Wavemaker, Bountiful Cow, OMD, Greenhouse GroupM and PHD.

Winners

Click on the image to read the winning case studies.

310x193-BMWMini

Best newspaper campaign

BMW Group – MINI 1499GT: ‘The World’s Fastest Car Launch’

Wavemaker

310x193-Movember

Best newsbrand campaign

 Movember, #FOMO(VEMBER) 

Bountiful Cow

310x193-KFC

Best topical campaign

KFC, The Great Chicken Crisis

Blue 449

310x193-Channel4

Best topical campaign

Channel 4, The Handmaid’s Tale

OMD

310x193-YorkshireTea

Effectiveness award

Yorkshire Tea, Growing for Gold

Goodstuff

310x193-BMWMini2

Best use of insight

BMW Group – MINI 1499GT: ‘The World’s Fastest Car Launch’

Wavemaker

310x193-Volkswagen

Omnimedia award

Volkswagen UK, Rammed with Confidence

PHD

310x193-Halifax

Best content partnership

Halifax, Money

Greenhouse GroupM

310x193-Lidl

Planning with PAMCo - Agency

Lidl, The Middle of Lidl

Starcom

310x193-Guardian

Planning with PAMCo - Newsbrand

The Guardian, PAMCo

The Guardian

310x193-CancerResearch

Chair's Award

Cancer Research, Good news happening right now

MediaCom

Highly Commended

Click on the image to read the highly commended studies.

310x193-Channel42

Best newspaper campaign

Channel 4, The Handmaid’s Tale

OMD

310x193-CancerResearch2

Best newsbrand campaign

Cancer Research, Good news happening right now

MediaCom

310x193-JohnLewis

Effectiveness award

John Lewis, Off to University

Manning Gottlieb OMD

310x193-TSB2

Best use of insight

TSB, The relationship project

Vizeum

310x193-YorkshireTea2

Effectiveness award

Yorkshire Tea, Growing for Gold

Goodstuff

310x193-Halfords

Best content partnership

Halfords, Unplug and reconnect

Carat Manchester

Shortlisted

Click on the link to read the shortlisted case studies.

Best newspaper campaign

Tesco
Weekly Little Helps
MediaCom

Fox Networks Group
Deep State
Mindshare

Nike
Harry Kane
Mindshare

Three
iPhone
Mindshare

Best newsbrand campaign

Halfords
Unplug and reconnect
Carat Manchester

Google Pixel
Google Pixel 2
Essence & OMD

John Lewis
Off to University
Manning Gottlieb OMD

Channel 4
The Handmaid's Tale
OMD

Best topical campaign

Movember
#FOMO(VEMBER)
Bountiful Cow

John Lewis
Off to University
Manning Gottlieb OMD

Paddy Power
Rainbow Russians
MediaCom

easyJet
World Cup tactical
OMD

Effectiveness award

Halfords
Unplug and reconnect
Carat Manchester

Plusnet
15/16-17/18 ATL
Essence

The National Lottery
National Lottery Roll Overs
Vizeum 

Best use of insight

Halfords
Unplug and reconnect
Carat Manchester

Cancer Research
Good news happening right now
MediaCom

Vodafone
Business Made Simple
Wavemaker

Omnimedia award

Movember
#FOMO(VEMBER)
Bountiful Cow

Channel 4
The Handmaid's Tale
OMD

O2
O2 Oops
Havas Media

Best content partnership

ProperCorn
Guide to Proper TV
Bountiful Cow

ITV
Quality TV to Go
Goodstuff

John Lewis
Off to University
Manning Gottlieb OMD

Cancer Research
Good news happening right now
MediaCom

Planning with PAMCo

The Guardian
Guardian Gaming
The Guardian

The Guardian
William Hill, World Cup activity
The Guardian

Chair

Alessandra Bellini, chief customer officer, Tesco

Judges

Paddy Adams, executive director, heard of strategy, Manning Gottlieb OMD
Yang Bo, strategy director, m/SIX
Hai Bei Chen, head of brand, campaigns and reputation, Virgin Holidays
Jordi Connor, strategic planning director, Carat
Ruairi Curran, head of planning, Gravity Road
Charlie Ebdy, chief strategy officer, Vizeum
Emma Hill, group brand director, Legal & General
Peter Holmes, director of brand, Telefónica Europe
Simon Jenkins, chief strategy officer, VCCP Media
Amy Kean, head of strategic innovation, Starcom Global Clients
Phil Livingstone, head of digital marketing, British Gas
Laura Moorcraft, managing partner, Goodstuff
Dave Mulrenan, head of investment, Zenith
Clare O'Brien, head of media effectiveness and performance, ISBA
Richard Warren, director, marketing communications, group brands & marketing, Lloyds Banking Group
Ruth Zöhrer, chief product officer, Mindshare

Videos

Newsworks Planning Awards 2018 judging day

The judges, including Tesco's Alessandra Bellini, British Gas' Phil Livingstone, Mindshare's Ruth Zöhrer and Carat's Jordi Connor got together to discuss this year's entries and decide the winners. 

Previous Awards

View the winning and shortlisted entries as well as videos and photos from previous year's Newsworks Planning Awards 

more

Get in touch

Newsworks
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WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

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