Newsworks Planning Awards 2021

Celebrating the standout campaigns that have run in news brands over the past year, the Newsworks Planning Awards recognise (and raise a glass to) media agencies’ innovative and creative planning teams.

The 2021 awards were judged by a panel comprised of leading marketers and agency experts, chaired by Margaret Jobling, chief marketing officer at NatWest Group.

The winners were announced at a virtual ceremony on Wednesday 28 April 2021.

Winners

Click on the images to read the winning case studies.

British Heart Foundation case study

Best Newspaper Campaign

The British Heart Foundation, You’re Full of It

PHD

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Best News Brand Campaign

Levi’s, Your Voice Your Way

OMD

Lloyds Banking case study

Best Digital News Brand Campaign

Lloyds Banking Group, By Your Side

MediaCom

Uber case study

Best Topical Campaign

Uber, Thank you from a #GratefulUK

Manning Gottlieb OMD

Parsley Box case study

Effectiveness Award

Parsley Box, Performance Brand Campaign

Lavery Rowe Advertising

Lloyds Banking case study

Best Use Of Insight

Lloyds Banking Group, Crossword Clues  

MediaCom

Co-op case study

Best Creative Content Partnership

Co-op Funeralcare, In Loving Memory

Carat

Lloyds Banking case study

Chair's Award

Lloyds Banking Group, Crossword Clues

MediaCom

Highly Commended

Click on the images to read the highly commended case studies.

Parsley Box case study

Best Newspaper Campaign

Parsley Box, Performance Brand Campaign

Lavery Rowe Advertising

Ancestory case study

Best News Brand Campaign

Ancestry, Changing Minds in Changing Time

the7stars

eBay case study

Best Topical Campaign

eBay & Mail Metro Media, Individually Brilliant, Stronger as One

MediaCom

UKTV Alibi case study

Effectiveness Award

UKTV Alibi, Understanding the psychology of crime with Femail & You Magazine

Hearts & Science

Lloyds Banking case study

Best Creative Content Partnership

Lloyds Banking Group, Crossword Clues

MediaCom

Chair

Margaret Jobling, chief marketing officer, Natwest Group

Judges

Geoff de Burca, chief strategy officer, MediaCom
Vicky Fox, chief planning officer, OMD
Chris Gough, head of marketing, Samsung
Jed Hallam, chief strategy officer, Initiative
Emma Holmes, marketing & media consultant
Enyi Nwosu, chief strategy officer, UM
Omar Oakes, media & technology editor, Campaign
David Parslow, group marketing director, TalkTalk
Emma Saksena, media director, Unilever
Phil Smith, director general, ISBA
Richard Warren, marketing communications director, Lloyds Banking Group
Nik Wheatley, founder, LOVE SUGAR SCIENCE
Emma Withington, executive director, head of planning, MGOMD

2021 Awards video

Newsworks Planning Awards 2021

Watch the virtual awards ceremony and hear the judges thoughts on the winning campaigns.

Get in touch

Newsworks
3rd Floor
3 Marshalsea Road
London
SE1 1EP

Phone:
0203 949 7470

Email:
info@newsworks.org.uk

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