With a growing audience of 36 million, highly engaged readers, every day and more channels to utilise than ever before – news brands aren’t the medium of the past. The latest data shows the public’s ongoing demand for trusted news amidst a global coronavirus pandemic, a rise in disinformation and attacks on free speech. Find out more about the publishing industry’s world-leading joint industry currency, PAMCo.
people read news brands every day
people read news brands every week
people read news brands every month
Despite common misconceptions, news brands are popular with young people, 63% (9m) of 18-34s consume news brands every single day, that’s more young people reading news brands than watching Netflix daily (1.8m, 13% of 18-34s).
Since the start of the corona virus pandemic, 77% of under 35s feel that they have been made more aware of the value and importance of journalism in our society, with 68% agreeing that a world without journalism would harm democracy.
With digital daily readership of 22 million across the country’s national news brands – an increase of 2.3 million readers when compared to a year ago, news brands continue to provide brands with a quality environment from which to advertise.
Neuroscience results prove that a hard news environment delivers an incremental benefit to advertisers, with 50% higher engagement on premium editorial sites like news brands, than during general free browsing.
people read news brands online every day
people read news brands online every week
people read news brands online every month
26m Brits read national news brands in print every month, just under half the population. According to the latest IPA TouchPoints data (2020), readers spent 24% longer reading print news brands during lockdown, for a total of 1 hour 40 mins. Showing that although readers have been unable to go out to buy their newspaper as frequently, they are reading them for significantly longer, an additional 20 minutes.
people read print news brands every day
people read print news brands every week
people read print news brands every month
Over the last few years, the media landscape has changed drastically and become very fragmented, with consumers spending more time with digital rather than non-digital channels.
The IPA’s TouchPoints data helps us show that despite this shift, the nation’s need for reliable information remains constant, with readers spending record levels of time with their national news brands
The latest IPA TouchPoints figures show that during the second national lockdown, readers spent an additional 24 minutes with their daily newspaper on the days they read, working out to a significant 1 hr 45 mins of quality time spent with print news brands.