How people buy

Consumer journey planning tool

We know that the purchase decision journey is a complex one, as consumers have more and more ways of finding out about and choosing brands and products. We have created a tool to help media planners navigate this complexity when planning media campaigns.

With it you will be able to determine:

  • which channels are best at influencing different types of purchase
  • which channels have the greatest influence at the different stages of the purchase journey
  • how different media channels help consumers decide which brand/product to buy

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

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