How people buy
Consumer journey planning tool
We know that the purchase decision journey is a complex one, as consumers have more and more ways of finding out about and choosing brands and products. We have created a tool to help media planners navigate this complexity when planning media campaigns.
With it you will be able to determine:
- which channels are best at influencing different types of purchase
- which channels have the greatest influence at the different stages of the purchase journey
- how different media channels help consumers decide which brand/product to buy